Manager/Senior Manager - Product Marketing

Job description

**Your Will Be’s:** We’re looking for a Product Marketeer who’s equal parts storyteller, strategist, and cultural observer. At Noise, products aren’t just built — they’re designed to be felt. You’ll shape how people see, understand, and connect with our products — from first glance to lasting impression. If you live at the intersection of strategy, storytelling, and aesthetics, this role is made for you. **Build the Product Story** - Define the why, who, and how behind every product — turning insight into emotion and features into meaning. - Craft a sharp, differentiated positioning that fits both the product and the cultural moment. - Collaborate with creative teams to translate stories into visually consistent brand worlds — across launch films, packaging, app interfaces, and campaign visuals. **Anticipate What’s Next** - Track consumer behaviour, lifestyle trends, design shifts, and tech innovations to identify emerging opportunities. - Feed these insights back into product and design teams — influencing what we create next. - Maintain a trend radar across fitness, fashion, wearables, and digital culture — ensuring Noise stays ahead of the curve. **Extend Product Life & Loyalty** - Build long-tail marketing strategies that sustain relevance beyond the launch window. - Drive CRM, content, and community programs that deepen engagement and advocacy. - Use user-generated content, reviews, and data to evolve product narratives visually and tonally over time. **Lead the End-to-End GTM** - Own 360° GTM planning — from intrigue and pre-booking to launch, retention, and reactivation. - Ensure every touchpoint (online/offline) reflects a unified product narrative and visual identity. - Partner with cross-functional teams — product, growth, creative, influencer, and retail — to deliver seamless launches. **Measure & Optimize** - Define success metrics across awareness, engagement, conversion, and retention. - Analyze campaign performance and consumer sentiment to refine future GTMs. - Blend intuition with insight — balancing creative instinct with measurable impact. **The Ideal Noisemaker:** - 5–8 years in Product Marketing, Brand Strategy, or Category Marketing roles. - Prior experience in consumer tech, lifestyle, fashion, or premium D2C environments. - Proven success in product positioning, GTM ownership, and lifecycle marketing. - Storytelling: Ability to turn complex product truths into clear, emotionally compelling narratives. - Visual Sense: Strong eye for design, composition, and aesthetics; understands how a product should look, feel, and live across platforms. - Cultural & Consumer Insight: Deep understanding of emerging consumer behavior, category shifts, and trend mapping. - Strategic Execution: Ability to plan and lead end-to-end campaigns with precision and creative consistency. - Cross-Functional Collaboration: Excellent communicator who can align creative, product, and business teams around one shared vision. **Nice to have** - Background or strong interest in design, photography, or creative direction. - Experience working closely with visual design - Familiarity with tools like Figma, Notion, or campaign visualization workflows.