Manager / Sr Manager - Performance Marketing

Job description

The Short Version We are looking for a Manager / Senior Manager Performance Marketing to drive Kraftshalas revenue growth through a mix of performance marketing and conversion optimization. You should have experience owning growth metrics end-to-end and be comfortable working across channels, funnels, and data to improve outcomes. What the role is about This is a team management role with multiple people reporting into you. You will report to the Head of Marketing, and work closely with Sales, Product, and Creative teams to maximize ROI from campaigns and funnels. The role covers the full growth stack - from scaling paid acquisition to improving conversion rates, lead quality, and overall funnel efficiency. Why you should apply This is a growth role with direct ownership of revenue-linked metrics. You will work on scaling campaigns, improving CAC and ROAS, and building systems that drive consistent performance. The role also includes a training component, which helps strengthen your understanding of concepts and improves execution over time. Were aspiring to be the best marketing team in the country. In this role, youd be responsible for translating growth goals into execution - across channels, funnels, and systems. You will be expected to identify what is not working, prioritize opportunities, design new initiatives, and drive improvements through structured experimentation and cross-functional collaboration. You will operate across the full funnel - acquisition, lead qualification, and conversion - while building repeatable processes that improve performance over time. As a Manager, you will also be responsible for managing and mentoring a team, ensuring they develop the capability to handle responsibilities independently over time. - 80% Growth Marketing (Acquisition Optimization) - 20% Training Program Development Responsibilities Metrics - Scale paid acquisition across channels (Meta, Google, YouTube, Display). Metrics to measure: CAC, Enrolments, ROAS - Drive new growth experiments and channel discovery. Metrics to measure: New channels tested, scalable wins identified - Own lead management, qualification, and scoring systems. Metrics to measure: Lead quality score (via Admissions feedback) - Optimize acquisition funnels and automation journeys. Metrics to measure: Lead Enrolment conversion rate - Lead conversion rate optimization (CRO) across landing pages and journeys. Metrics to measure: Funnel drop-offs, conversion improvements - Build and maintain performance dashboards and tracking systems. Metrics to measure: Reporting accuracy, decision-making speed - Drive innovation in product propositions and messaging. Metrics to measure: New initiatives launched, impact on conversions - Develop and deliver training content for programs. Metrics to measure: Student ratings, learning outcomes - Take ownership of team output while mentoring current team members to handle responsibilities independently. Metrics to measure: % of tasks handled independently by team members Monthly Outcomes Month 1: - Audit existing campaigns, funnels, and tracking setups. - Establish baseline metrics for CAC, ROAS, and funnel drop-offs. - Launch 3-5 quick A/B tests on creatives and user journeys. Month 2: - Reduce CAC by 10% vs. baseline through optimizations. - Implement structured testing roadmap (ads, copy, funnel). - Build reporting dashboard for weekly marketing performance. - Deliver first training sessions and refine content based on feedback. Month 3+: - Scale high-performing campaigns while maintaining CAC. - Deliver consistent ROAS. - Institutionalize experimentation playbook for marketing team. - Drive cross-functional projects with Sales (lead quality) and Product (messaging). - Deliver high quality training for different modules. A-Player vs. B-Player A-Player: - Runs disciplined experiments, documents learnings, and scales winners. - Anticipates issues with CAC or funnel leaks before they become problems. - Communicates proactively with the Head of Marketing and Sales on lead quality. - Builds repeatable systems (dashboards, testing frameworks). - Delivers high-quality training and learning outcomes. B-Player: - Runs campaigns but with ad-hoc testing and weak documentation. - Spots issues only after performance drops significantly. - Works in silos, missing collaboration with Sales/Product. - Provides reports but without actionable insights. Must Haves - Growth Marketing - Performance Marketing - Lead Management - Lead Scoring - Conversion Rate Optimization - Funnel Optimization - Multi-channel Paid Acquisition - GA4 - Looker Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.