Marketing - Brand Building - S

Job description

**Key Responsibilities** - Develop and execute brand-building strategies aligned with business objectives. - Plan and implement integrated marketing campaigns across digital, social, print, and offline channels. - Ensure consistent brand messaging, visual identity, and communication across all customer touchpoints. - Conduct market research, competitor analysis, and consumer insights studies to identify branding opportunities. - Collaborate with creative, digital, product, sales, and agency teams for campaign development and execution. - Monitor and evaluate campaign performance using key marketing metrics and recommend optimization strategies. - Support product launches, promotional activities, events, sponsorships, and brand activations. - Manage content creation for marketing materials, social media, websites, and advertising campaigns. - Track brand health metrics, customer engagement, and market trends to improve brand performance. - Manage relationships with external agencies, vendors, and media partners. - Assist in budget planning and monitor marketing expenditure against approved budgets. **Required Qualifications** - Bachelor's degree in Marketing, Business Administration, Communications, or a related field. - 7+ years of experience in brand marketing, brand management, marketing communications, or related functions. - Strong understanding of branding principles, consumer behavior, and marketing strategies. - Experience in digital marketing, social media platforms, and campaign management. - Excellent communication, presentation, and stakeholder management skills. - Strong analytical and problem-solving abilities. - Proficiency in Microsoft Office Suite and marketing analytics tools.