Marketing cloud senior developer

Job description

- ***Campaign management:** Create, launch, and optimize cross-channel marketing campaigns, including email, SMS, and push notifications.* - ***Automated customer journeys:** Design, build, and manage automated customer journeys using tools like Journey Builder.* - ***Technical development:** Develop and customize marketing automation processes, build HTML content blocks and templates, and write SQL queries for data segmentation.* - ***Data and integration:** Develop data strategies, manage data segmentation, and integrate Marketing Cloud with other systems using APIs.* - ***Performance analysis:** Monitor campaign performance, track key metrics and KPIs, and provide recommendations for optimization.* - ***Collaboration:** Work with cross-functional teams like strategy, creative, and digital media to align marketing efforts with business goals.* - ***Problem-solving:** Troubleshoot technical issues and provide support for the Marketing Cloud platform.* **Role & responsibilities** **Preferred candidate profile**