Marketing Executive

Job description

**Job Title:**Marketing Executive **Role Overview** Are you a high-energy, detail-oriented marketing professional looking to accelerate your career in the tech space? We are seeking a self-driven **Marketing Executive** with 1--2 years of general marketing experience, preferably in the IT services industry, to join our dynamic Solutions Marketing team. In this role, you will play a pivotal part in driving brand awareness and demand generation. This is a highly collaborative, hands-on role where you will support end-to-end marketing operations---focusing on marketing automation, database management, campaign execution, webinar coordination, short-form content creation and competitive intelligence. If you are eager to learn, love optimizing processes, and thrive in a fast-paced environment, this is the perfect opportunity to grow your marketing career. **Key Responsibilities** * **Marketing Automation**: * Own the execution and scheduling of email marketing campaigns from start to finish. * Maintain database hygiene by regularly cleaning and segmenting email contact lists to ensure high deliverability and engagement. * Conduct rigorous quality assurance (QA) and testing on all email templates prior to deployment. * **Campaign Operations \& Analytics**: * Track, monitor, and report on core digital, email and campaign metrics * Turn raw campaign data into actionable insights to help the team continuously optimize performance. * **End-to-End Webinar Support**: * Manage the setup of webinar landing pages and registration forms on our website. * Conduct pre-event testing of webinar platforms and integration tools to ensure a seamless attendee experience. * Oversee post-event tracking, data consolidation, and lead routing for the sales team. * **Cross-Functional Team Coordination**: * Act as the central coordinator between the Solutions Marketing team and key stakeholder groups: * **Content:** Coordinate copy requirements and deadlines. * **Design:** Collaborate on visual assets and graphic layouts. * **GTM \& Product:** Align on campaign timelines, product launches, and deliverables. * **Social Media:** Coordinate with the social media team on posting schedules. * **Content \& Communication**: * Write and edit clear, compelling copy for digital channels, including email subject lines, short-form campaign copy, and registration landing pages. **Requirements** * **Experience**: 1 to 2 years of hands-on experience in a marketing role or a digital marketing agency (ideally within the IT services, SaaS, or B2B tech industry). * **Technical Skills**: * It will be good to have experience with email marketing platforms (e.g., HubSpot, Marketo, Mailchimp) and CRM systems (e.g., Salesforce). * Proficiency in Microsoft Office / Google Workspace (especially Excel/Sheets for data tracking). * **Professional Competencies**: * Outstanding written and verbal English communication skills with a sharp eye for grammar and detail. * Strong project management and organizational skills, with the ability to manage multiple timelines simultaneously. * A collaborative mindset with a proactive, "can-do" attitude toward solving problems. * **Education**: Bachelor's degree in Marketing, Business, Communications, Commerce, or Engineering.