Marketing Lead - Offline Brands

Job description

About the Role The Marketing Lead will be responsible for the 360-degree marketing of Curefoods’ offline-first brand portfolio. The role will focus on building brand awareness and preference while supporting business outcomes such as store footfall, same-store sales, new-store ramp-up, customer acquisition and repeat visits. The scope includes long-term brand strategy, integrated campaign planning, media evaluation, new-store launches, social media, local-area marketing and outlet-level performance analysis. The role will lead marketing across ATL, BTL, social media, creators, PR, partnerships, CRM, retail experience and local-store marketing, in collaboration with business, operations and other cross-functional teams. Key Responsibilities ● Own brand strategy and planning: Define the positioning, annual marketing plan and campaign calendar for brands. ● Lead integrated marketing: Plan and execute campaigns across ATL, BTL, social media, digital, creators and partnerships. ● Drive store-led growth: Build local-area marketing programmes that increase awareness, footfall, trials and sales across existing outlets. ● Lead new-store launches: Own the complete launch plan, from catchment marketing and pre-launch buzz to opening activations and post-launch sustenance. ● Build consumer engagement: Oversee content, influencer collaborations, CRM, loyalty and community-building initiatives. ● Own execution and performance: Manage budgets, agencies and cross-functional stakeholders while tracking marketing impact on acquisition, repeat, revenue and brand growth. Candidate Profile ● 8–12 years of marketing experience, preferably across F&B, QSR, cafes, retail, hospitality, FMCG or consumer brands. ● Strong experience across ATL, BTL, social media and integrated campaigns. ● Understanding of offline-led growth, local-area marketing and multi-city execution. ● Experience managing agencies, creators, media partners and activation vendors. ● Strong creative judgement combined with a commercial and data-driven mindset. ● Ability to manage multiple brands, markets and campaigns simultaneously. ● Comfortable partnering closely with operations and spending time in stores and markets. What We Are Looking For A hands-on brand builder who can think strategically, execute quickly and connect marketing activity directly to business growth.