Marketing Lead - Technology Services

Job description

Job Description #body.unify div.unify-button-container .unify-apply-now: focus, #body.unify div.unify-button-container .unify-apply-#body.unify div.unify-button-container .unify-apply-now: focus, #body.unify div.unify-button-container .unify-apply- **Job Title:** Marketing Lead - Technology Services **City:** Bengaluru **State/Province:** Karnataka **Posting Start Date:** 7/15/26 **Wipro Limited (NYSE:** WIT, BSE: 507685, NSE: WIPRO) is a leading technology services and consulting company focused on building innovative solutions that address clients’ most complex digital transformation needs. Leveraging our holistic portfolio of capabilities in consulting, design, engineering, and operations, we help clients realize their boldest ambitions and build future-ready, sustainable businesses. With over 230,000 employees and business partners across 65 countries, we deliver on the promise of helping our customers, colleagues, and communities thrive in an ever-changing world. For additional information, visit us at www.wipro.com. **Job Description:** Position Description As part of Wipro’s Technology Services Global Business Line (GBL), the Technology Transformation & Managed Service unit simplifies how we solution, deliver, and scale- enabling stronger, more consistent outcomes across our service lines. Our focus is to strengthen go-to-market alignment and execution, helping us win and deliver complex transformation programs through platform-based, specialized solutions. We create an “Experience Continuum” for clients and convert “Wins” that are “Profitable and Deliverable” for Wipro. **R͏ole Summary:** We are looking for a digitally native, AI-first marketing professional with 8–10 years of experience who can operate at the intersection of strategy, content, branding, demand generation and intelligent automation. In this role, you will be responsible for developing and executing comprehensive marketing strategies that drive brand awareness, demand generation, and stakeholder engagement. You will support the marketing leader in building high-impact, integrated marketing campaigns, translating complex technology narratives into compelling, market-ready content while embedding AI into day-to-day marketing operations. The ideal candidate will serve as a trusted marketing partner to senior business leaders, driving global marketing initiatives, influencing stakeholders across functions and geographies, and leveraging AI to transform the way marketing is planned, executed, and scaled. The ideal candidate brings: - 8-10 years of B2B technology marketing experience with a proven track record in integrated marketing, demand generation, content strategy, and brand building. - Experience working directly with senior business leaders, solution leaders, sales teams, and executive stakeholders. - Strong executive communication, presentation, and storytelling capabilities. - Ability to influence, negotiate, and align diverse stakeholder groups in a highly matrixed organization. - Demonstrated ability to independently drive initiatives from concept to execution with minimal supervision. - Flair to learn and explore new, un-conventional avenues to deliver marketing deliverables with speed and precision - Thinks like a marketer, operator, strategist, and AI innovator. **͏Key Responsibilities:** 1. AI-enabled Content Development & Scale Create high-quality, public-facing marketing assets (PoVs, blogs, decks, videos, campaign pages, case studies) using a mix of human expertise and AI tools Use AI platforms to accelerate content production while maintaining quality and differentiation Build reusable, modular content that can be repurposed across campaigns and personas 2. Campaign Planning & Orchestration Design and execute integrated marketing campaigns aligned to service line priorities Develop marketing programs/campaigns that contribute to brand awareness, customer engagement, thought leadership, and pipeline growth. Curate multi-channel journeys (email, social, web, analyst, media) to drive traffic and continuous momentum for higher engagement rates Monitor campaign performance, make modifications as required, create reports backed by real data, highlighting insights to optimize campaign performance for achieving desired results 3. Marketing Operations & Productivity Identify opportunities to reduce manual marketing effort using AI tools and automation workflows Manage relationships with agencies, media partners, analyst firms, content vendors, and event partners to maximize marketing outcomes. Champion AI adoption across marketing activities, driving best practices and experimentation. 4. Strategic Stakeholder Management & Global Marketing Partner with service line business leaders to translate strategic priorities into integrated marketing plans. Build strong relationships across sales, analyst relations, partner ecosystem, communications, and technology teams to drive alignment and execution. Drive governance and accountability across marketing initiatives, ensuring commitments are delivered on time and to a high standard of quality **C͏ore skills & experience:** 8–10 years of B2B technology marketing experience, preferably within IT services, cloud, AI, digital transformation, platform businesses, or enterprise technology domains. Strong content development and storytelling skills Hands-on campaign execution experience (digital, integrated marketing, in-person and virtual events) Hands-on experience using AI tools for content creation, campaign execution, and productivity enhancement Ability to use AI tools effectively in daily workflows (research, writing, summarization, reporting) Working knowledge of prompt engineering basics, AI-assisted content workflows, Marketing automation Ability to derive insights from campaign performance data and optimize accordingly A͏dditi