Marketing Manager-CBG

Job description

**Job Requirements** 1. Digital Marketing Strategy & Planning - Develop annual and quarterly digital marketing plans aligned with business objectives. - Create and manage the digital marketing calendar. - Design customer acquisition journeys across awareness, consideration, lead generation, and conversion stages. - Develop paid, owned, and earned media strategies. - Monitor campaign performance and generate actionable insights through dashboards and analytics. - Collaborate with agencies and stakeholders on digital strategy, budgets, and execution plans. 2. Lead Generation & Performance Marketing - Drive B2B lead generation campaigns through Google Ads, LinkedIn, Meta, industry portals, and lead-generation partners. - Build and execute targeted campaigns for HR, Procurement, Sales, Marketing, Channel Management, and CXO audiences. - Optimize campaigns to improve lead quality and conversion rates. - Track and report key metrics such as Traffic, Leads, MQLs, SQLs, Opportunities, CPL, CPQL, and Lead-to-Opportunity conversion. - Deliver qualified leads that contribute to revenue growth. 3. Marketing Automation & Lead Nurturing - Manage end-to-end B2B marketing campaigns using Salesforce Marketing Cloud and other automation platforms. - Build automated lead nurturing journeys and lead scoring frameworks. - Improve MQL-to-SQL conversion rates through targeted engagement programs. - Ensure seamless lead handoff and collaboration with sales teams. - Manage landing pages, customer data, campaign tracking, and marketing automation operations. [ 4. Content Marketing & Campaign Management - Create and execute content-driven marketing campaigns. - Develop case studies, brochures, whitepapers, gifting solution guides, and thought leadership content. - Create digital assets including emailers, banners, videos, infographics, and campaign creatives. - Develop personalized communication for key accounts and industry segments. - Ensure all marketing communications align with brand guidelines. 5. Website & E-commerce Management - Manage website performance and user experience initiatives. - Monitor website analytics, traffic trends, and conversion performance. - Recommend and implement improvements to enhance website effectiveness. - Support digital commerce initiatives and online lead acquisition efforts. 6. Sales Enablement - Develop and maintain corporate gifting presentations, catalogs, and sales collateral. - Create industry-specific marketing materials for Employee Recognition, Long Service Awards, Channel Rewards, Milestone Programs, and Festive Gifting. - Support sales teams with relevant content and marketing tools to improve customer engagement and conversion. - Drive digital distribution of catalogs and sales materials. 7. Analytics & Reporting - Build dashboards for campaign performance monitoring. - Analyze digital marketing effectiveness and identify opportunities for improvement. - Track business KPIs and provide recommendations to optimize marketing investments. - Present insights and reports to management and business stakeholders. 8. Agency & Vendor Management - Identify, evaluate, and onboard marketing, creative, and digital agencies. - Manage agency relationships, contracts, budgets, and performance. - Negotiate commercial terms and monitor deliverables against agreed SLAs and SOWs. - Continuously evaluate vendor effectiveness and recommend improvements or renewals. **Work Experience** Educational Qualification - MBA from a premier institute, preferably with a specialization in Marketing. - Performance makreting specialist - Google-certified professional in SEO and SEM preferred. - Certifications or hands-on experience in Marketing Automation and Account-Based Marketing (ABM) platforms preferred. Relevant Experience - 58 years of experience in Digital Marketing, Performance Marketing, or Demand Generation roles. - Proven experience in B2B lead generation and performance marketing campaigns. - Experience in Retail, FMCG, E-commerce, Corporate Gifting, or Digital Agency environments. - Hands-on experience in managing digital acquisition campaigns across Google Ads, LinkedIn, Meta, and other lead-generation channels.