Marketing Manager

Job description

**Role Summary** We are seeking a detail-oriented professional to support **CRM operations and digital marketing initiatives** , with a focus on **data management, campaign execution, and content coordination** . The role involves managing customer databases and executing targeted communication strategies across channels. **Key Responsibilities** - Execute **merge-purge activities** to maintain accurate and deduplicated customer databases - Plan and deploy **email and SMS marketing campaigns** in alignment with business objectives - Coordinate and manage **digital content** across CRM and marketing channels - Support **audience segmentation, targeting, and campaign execution** using CRM tools - Monitor campaign performance and generate **basic reports and insights** - Collaborate with internal teams for campaign planning and execution **Qualifications & Skills** - Bachelor’s degree in Marketing, Business, or related field - 5-8 years of experience in **CRM, lifecycle marketing, or campaign management** - Hands-on experience with **email/SMS marketing platforms and CRM tools** - Strong understanding of **customer data management and segmentation** - Good communication and coordination skills **Preferred Qualifications** - Experience working with a **fashion or retail brand** - Exposure to **catalogue management** in a fashion/e-commerce setup - Familiarity with tools like **CleverTap, WebEngage, MoEngage** , or similar platforms **Expertise on:** Digital marketing, Campaign Management, Ad Serving, Digital Strategy, LinkedIn & Google Ads ,SEO Expertise, Strategic Digital Plans, Email Campaign and Data Analytics: