Marketing Operations

Job description

**TCS is hiring for Marketing Operations** **Roles- Analyst, SME, Team Lead & Delivery Manager.** **Please share your cv at ritika.jagwani@tcs.com** Industry - **Retail** Experience - 1- 15 Years Qualification - Minimum 15 years of regular, full-time education (10 + 2 + 3) Shift- Rotational 24/7(including night shift)\\ **Job Description for Analyst-** Support end-to-end marketing operations, creative production, campaign execution, content management, CRM activities, and performance reporting while ensuring adherence to brand guidelines, quality standards, and campaign timelines. **Key Responsibilities** - Create and adapt marketing content across email, web, social, mobile, in-store, and digital channels. - Support campaign execution through CRM, email, SMS, loyalty, direct mail, affiliate, influencer, and paid media channels. - Maintain marketing workflows, project trackers, approvals, and campaign calendars. - Manage content publishing, CMS updates, asset libraries, version control, and creative production activities. - Coordinate localization, translation, and asset adaptation requests. - Execute audience selection, campaign setup, testing, QA, and launch readiness activities. - Monitor campaign performance and prepare reports on key marketing KPIs. - Support SEO, GEO, AEO, Ratings & Reviews, and social media operations. - Maintain marketing documentation, SOPs, process guides, and knowledge repositories. - Coordinate with agencies, vendors, and internal teams to ensure timely delivery. **Job Description for DM-** Own end-to-end delivery for Marketing Operations, Creative Services, Content Production, CRM Campaigns, Digital Marketing, Customer Engagement, Media Operations, Analytics, and Marketing Transformation initiatives. Drive operational excellence, innovation, and business value realization. **Key Responsibilities** - Lead end-to-end service delivery across Marketing Operations, Content Services, Creative Production, CRM Marketing, Media Activation, SEO, Social Media, and Customer Engagement functions. - Define service delivery strategy, governance models, and performance frameworks. - Own executive stakeholder relationships and client governance forums. - Drive marketing transformation initiatives including automation, AI-enabled marketing operations, personalization, and analytics modernization. - Govern campaign delivery, creative services, content quality, customer engagement, and marketing effectiveness. - Establish KPI frameworks covering: - Campaign Performance - Customer Engagement - Creative Turnaround Time - Content Quality - SEO Visibility - Media ROI - Budget Performance - Lead financial management, workforce planning, resource optimization, and operational governance. - Drive innovation in CRM, Loyalty, Personalization, AI-assisted content creation, SEO/GEO, and marketing analytics. - Sponsor continuous improvement programs and capability-building initiatives. - Ensure compliance with brand standards, data privacy requirements, and governance processes.