Marketing Response Center (MRC) Representative, India MRC

Job description

MRC is an important customer engagement arm in the Marketing organization. Our mission is to learn from customers, understand their needs, and educate them about the benefits of AWS and all the services we offer, in order to help them embark on their cloud journey quickly and easily. It is a critical function within the lead and demand generation process, with the objective to profile, nurture, and qualify marketing leads generated from various marketing events, campaigns, and activities.We are looking for a result-oriented, customer-focused and creative individual with highly developed interpersonal and organizational skills to join the Global MRC team based in Bengaluru, INDIA to engage with new and prospective AWS customers in INDIA. Roles & Responsibilities:Work as part of the global MRC team to:Help customers and prospects increase their understanding of the AWS cloud and its portfolio so they can get started, advance or continue their cloud journeyNurture customers´ interest through providing targeted content via phone and email in order to shift their interest from warm or little to active; education to considerationBuild a stronger AWS leads database by researching, updating and maintaining customer information within SalesforceHelp drive operational excellence and optimize customer experiencesManage incoming leads in a timely mannerDrive lead opportunity conversion rates through profiling and nurture effortsLead industry-specific conversations over the phone to qualify and identify business opportunitiesIdentify customers´ pain points, capture their need for cloud technologyOffer adequate solutions, including introduction of AWS colleagues and partners, or content, including specific use cases, customer references, event recommendations etc.Provide Demand Generation/ Account Management team with detailed call notes to ensure a business opportunity is understood and next steps are clearly definedLead the industry/segment-specific programs and stakeholder conversations to share customer feedback and improve campaign efficiencyIdentify existing knowledge gaps of customers and recommend next steps to improve the customer experience to the MRC team and other relevant stakeholdersWork closely with Demand Generation, Business Development and Marketing to achieve campaign goalsWork closely with our partner community to nurture jointly captured leads and perform occasional call blitzes to identify new business opportunities