Marketo+ Adobe Journey Optimizer

Job description

Job Description - -------------- TCS Inviting Applications For The Role: Marketo+ Adobe Journey optimizer Exp:4-12yrs Location: delhi Weekend Walkin drive 25-Jul-26 Time: 9am-12:30pm SPOC: Aaliya Khan * Strong background managing marketing technology and marketing automation. Experience rolling out new MarTech is a plus * **Certified Marketo** **expertise**: Experience with hands-on administration, configuration and production in Marketo * Knowledge of Salesforce or Dynamics and other marketing automation point solution integrations * Strong analytical skills. Ability to build, analyse and report operational metrics * Strong written and verbal communicator, highly articulate, makes arguments in a compelling manner * Comfortable working in a complex technical environment in a highly matrixed organization * Ability to summarize and present technical concepts to non-technical audiences Architect, design, and implement **multi-channel customer** **journeys** leveraging AJO capabilities for personalized and scalable B2B engagement. • Lead **integration efforts** between AJO, AEP, Marketo, Salesforce, and Dynamics, defining data schemas, APIs, and workflows to ensure seamless connectivity. • Manage **migration projects** from legacy marketing automation tools to AJO, including audience migration, data model mapping, and journey re-creation. • Design and implement **advanced audience segmentation and real-time orchestration** using event-based triggers, attributes, and decisioning frameworks.