Online eCommerce Executive

Job description

**Key responsibilities:** **Shopper understanding and analytics** - Develop deep understanding of shopper insights & behaviour for GCPL categories - Develop e-com shopper marketing plans for priority sub-brands - Implement plan via both direct execution and influencing other e-com verticals - Obsess over shopper & consumer experience data (reviews, conversion, competitor moves, listings issues etc) & ensure appropriate actions are taken in response - Analyze offtake performance on regular basis and identify course corrections **Category annual planning** - Represent GCPL to e-com customers, especially in JBP & quarterly plans - Input into overall brand LRP/AOP, qtly plans, launch plans; own e-com AOP for category **Marketing execution coordination** - Ensure top-of-funnel digital is leveraged for e-com (influencing brand and digital marketing teams) - Jointly plan & execute full funnel activities, along with Key account managers - Lead replication of the brand IMC on ecommerce media assets - Ensure tight control on visibility spends deriving maximum ROI from the investments Education: - Graduate/ Postgraduate from a reputable institute. **Experience:** - Significant experience in digital & e-commerce ecosystem (at least 1 year in e-com or 2 years in broader digital) - Significant experience in brand management / shopper marketing - Majority of experience in FMCG / Beauty established companies or D2C start-ups **Key Skills:** - Agile – able to execute rapidly and effectively in complex environment, strong results orientation - Bold – ambitious mind-set, willing to stretch for outstanding results - Consumer & customer obsessed – strong interest in and knowledge of e-com space, instinct always to take the consumer perspective - Data driven – strong analytical skills and strategic thinking, able to use structured thinking to diagnose issues, assess options and develop recommendations - Organized team player – always plans ahead, highly responsive to team mates and stakeholders, strong task and time management skills.