Opportunity : Field Marketing

Job description

**Role & responsibilities** - Develop and implement strategic marketing plans for a specific business unit - Responsible for marketing budget plan and meeting organization goals - Responsible for running LeadGen initiatives for the BU including inside sales function for the unit - Utilize industry and organizational knowledge to develop and execute marketing ideas - Keeps up-to-date with marketing best practices - Identify marketing opportunities and develop success strategies to leverage them - Responsibilities include Brand Management, Digital Marketing, Vendor Management, Media Planning, Channel Marketing, Event Management, Product Marketing, Campaign Management, Market Research, Go-to-Market Strategy, Social Media Marketing, Marketing Awareness Campaigns, Demand Generation / Lead Generation Activities, Web Analytics, Web Seminars & Blogs etc. - Coordinate and review content creation & publishing of newsletters (internal or external), organizations website, and social media pages etc. - Develop communication roadmaps with clear milestones and deliverables and plan unified communication strategies through all mediums of communication to target audience - Accountable for brand initiatives and provide marketing leadership to all brand building related activities by ensuring brand consistency - Create brand value by being a business driver and digital catalyst - Demonstrated ability in Thought Leadership initiatives