Paid Social - Smartly

Job description

**People at the heart of everything we do** Working at Randstad is unlike working at any organization. Because at Randstad we put people at the heart of everything we do. This goes for our clients, our talent, our employees and society. We combine our passion for people with the power of todays technologies. This helps us support people and organizations in realizing their true potential. Learn more about our mission, history and values on our website: www.randstad.com **How you will contribute** As a Paid Social Specialist within our Global Capability Center (GCC), you will be the primary driver of our social media advertising engine. Your mission is to help Randstad local markets attract high-quality talent and business clients by managing the full lifecycle of paid social campaigns across platforms like Meta, LinkedIn, and TikTok. By bridging the gap between local market needs and global performance standards, you will ensure our brand reaches the right audience with maximum efficiency. Your expertise will directly lead to increased ROI by bringing sophisticated activation, continuous optimization, and data-led insights to our local markets. **Your typical day includes** As the core expert for social media activation and performance, your daily activities will involve: - **End-to-End Campaign Creation:** Building and launching high-performance campaigns across Meta (Facebook/Instagram), LinkedIn, and TikTok, ensuring all structures align with best practices and local market objectives. - **Platform Optimization:** Conducting daily monitoring and proactive optimizations of active campaigns. This includes adjusting bidding strategies (tCPA, tROAS), refining audience targeting, and managing budget pacing to ensure maximum delivery and results. - **Performance Reporting & Insights:** Developing comprehensive weekly and monthly performance reports. You will translate complex platform data into clear, actionable insights for local market stakeholders, highlighting what worked and where to pivot. - **A/B Testing & Creative Analysis:** Designing and executing split tests for ad copy, headlines, and visual assets. You will analyze creative fatigue and performance to provide feedback to local markets on asset localization and requirements. - **Technical Implementation & Tagging:** Managing the technical health of campaigns by auditing UTM parameters and tracking pixels (e.g., Meta Pixel, LinkedIn Insight Tag) to ensure accurate lead attribution and data integrity. - **Audience Management:** Building and refining 'Ideal Candidate Profiles' and 'Client Personas' using platform interest data, lookalike audiences, and CRM-based seed lists. - **Automation & Feed Management:** Working with tools like Smartly.io to manage automated creative workflows and dynamic job ads, ensuring our latest vacancies are promoted in real-time. **Your background and experience** - 7+ years of proven experience in managing and scaling Paid Social accounts (specifically Meta and LinkedIn) preferably within a GCC, Global CoE, or performance agency environment. - Hands-on expertise in the native tools of the trade: Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Business Center. - Strong experience in data analysis and reporting, with a proven ability to turn metrics into strategic advice. - Technical proficiency in tracking implementation (GTM, Pixels) and an understanding of how social data integrates with CRMs like Salesforce or HubSpot. - Experience working with international stakeholders and managing multi-market campaign rollouts. - A solid understanding of both the "science" (data/tagging/bidding) and the "art" (copy/creative performance) of paid social. **Preferred skills** - Experience working with Smartly - Experience working with several international markets - Excellent team player with the ability to manage stakeholders and explain technical social concepts to non-technical audiences. - An "automation-first" mindset, familiar with using scripts or AI tools to improve campaign efficiency. - Strong analytical skills with a strategic mindset to see ahead to future platform trends. **Your competencies** - **Delighting people:** Building strong relationships with local market teams and delivering social solutions that solve their specific hiring or lead-gen challenges. - **Performing today:** Executing complex campaign setups and optimizations with zero-defect accuracy and high efficiency. - **Leading change:** Staying ahead of the curve with platform algorithm changes and embracing new AI-driven creative tools. - **Securing the future:** Helping local markets transition from basic "boosted posts" to sophisticated, full-funnel social strategies. - **Strategic mindset:** Seeing beyond simple likes and clicks to understand how social media activation drives actual business outcomes and talent placements.