Partner -B2B

Job description

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: • Be Extraordinary by Leading Collectively to Inspire transformational Creativity. • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. Job Description: Partner – Partnerships, IRL & Activations Reporting to Principal Partner – Culture & Content Role Purpose Lead the development of high-impact brand partnerships, on-ground experiences and culture-led activations for Unilever brands, connecting real-world consumer moments with digital amplification, commerce journeys and measurable business outcomes. The role will own the end-to-end creation of experiential platforms across festivals, retail, sports, entertainment, campuses, communities, congregations and high-attention cultural moments. The mandate is to make brand experiences more participative, more shareable and more effective by blending physical activation, platform thinking, creator ecosystems, media amplification and technology-led consumer journeys. Key Responsibilities • IRL Experience & Activation Leadership Build and lead large-scale on-ground activations across markets, occasions and consumer cohorts. Create activation models that are not only visible on-ground but designed to travel across social, digital, PR, commerce and creator ecosystems. Ensure every activation has a clear consumer role, brand role, participation mechanic and measurable outcome. • Offline-to-Online Experience Design Create seamless consumer journeys that connect physical experiences with digital participation. Work with production partners to design scalable tech and new-to-world experience formats that can be piloted and/or replicated across brands and markets. • Strategic Partnerships Identify and build partnerships across event platforms, fandom, festivals, malls, campuses, transit systems, rural ecosystems, etc. and create long-term models that allow multiple Unilever brands to participate with differentiated roles stretching across market development, trials, conversions, sales and sampling. • Media, Content & Amplification Use strong understanding of traditional and digital media to amplify on-ground experiences. Work closely with media teams to integrate TV, print, radio, OOH, cinema, digital, social, influencer, commerce and PR amplification around activation properties. Design content capture, creator amplification and social-first distribution plans before the activation goes live. Ensure every IRL idea is built with a clear content engine: Exampl: hero assets