Performance Marketing Head; Mars Petcare; Hyderabad

Job description

Job Description: Role : Performance Marketing Head Location : Hyderabad Job Responsibilities Retail Media & Connected Commerce • Lead the end-to-end retail media strategy across e-commerce platforms, driving full-funnel growth, market share acceleration, new user acquisition and premiumization in partnership with the agency and retailer ecosystems. • Architect data-led campaign frameworks across search, display and platform activations, aligning investments to category moments, business priorities and commercial outcomes. • Ensure seamless integration of brand and commerce media, enabling consistent brand storytelling and synchronized go-live execution across top, mid and lower funnel touchpoints. • Drive best-in-class NPD launch frameworks with scaled visibility, conversion efficiency and velocity achievement across key marketplaces. • Partner with brand teams to optimize creative effectiveness, content relevance and retail media efficiencies across the shopper journey. Measurement, Analytics & Growth Intelligence • Own the performance measurement ecosystem across retail media and commerce marketing, driving actionable insights through full-funnel reporting, attribution and ROI optimization. • Establish strategic KPI frameworks linking media investments to business outcomes including share growth, penetration, premium mix and profitability. • Leverage advanced analytics, retailer data and AI-enabled optimization tools to continuously improve campaign effectiveness and decision-making. Perfect Digital Store (PDS) Excellence • Lead the Perfect Digital Store agenda to enhance digital shelf competitiveness, discoverability, conversion and content quality across all retailer platforms. • Own CARS score governance and performance management in collaboration with global connected commerce teams. • Drive best-in-class product content strategy including PDP optimization, A+ content, Brand Stores and automated content governance. • Utilize AI-led content intelligence and image optimization platforms such as Vizit to improve digital shelf effectiveness and shopper conversion. • Ensure catalogue excellence through rigorous governance of product data, SEO optimization, taxonomy accuracy and retailer compliance standards. • Lead on-time and high-quality NPD cataloguing, listings and renovation deployments across all key retailers. Commerce Technology & Capability Enablement • Drive strategic utilization of commerce intelligence and optimization platforms including Amazon Pi, Blinkit BI, Zepto Atom, Gobblecube, AMC, SKAI/PacVue, Helium10, Sprinklr and retailer-native dashboards to unlock scalable growth opportunities. • Build integrated dashboards and decision-support systems to improve visibility, agility and performance governance across retail media and PDS. Strategic Agency & Partner Management • Act as the strategic lead for agency and platform partnerships across retail media, content and digital shelf management. • Lead commercial governance, capability enhancement and innovation roadmaps with key technology and service partners. Commercial & Budget Leadership • Own the channel A&CP strategy and investment governance, ensuring optimal allocation of spends across retailers, brands, activities and growth priorities. • Drive financial rigor through forecasting, phasing, ROI tracking, provisioning and cross-functional alignment with finance stakeholders. • Balance growth acceleration with media productivity and investment efficiency objectives. Cross-functional & External Stakeholder Leadership • Partner closely with e-commerce sales, NKAMs and channel leadership to align commerce marketing priorities with retailer growth agendas. • Build strategic relationships with retailer category, media, experience and catalogue teams to unlock joint business growth opportunities. • Collaborate with global connected commerce teams to drive innovation, scale best practices and position India as a benchmark market within the global ecosystem. Team Leadership & Capability Building • Lead and develop a high-performing commerce marketing organization across retail media, digital shelf and content excellence. • Build future-ready capabilities through structured development plans, coaching, succession planning and performance management. • Foster a culture of ownership, innovation, agility and continuous improvement while driving strong employee engagement and recognition. Job Specifications/Qualifications Note: May differ from the current job holder’s own skills and experience. Education & Professional Qualifications • MBA or Equivalent Degree Knowledge / Experience • Total experience of more than 12 years with min 3 yrs driving e com performance marketing.