Performance Marketing Lead ( Google Ads Focus)

Job description

**Location:** Sakinaka, Mumbai (Onsite) **About the Role** We're looking for a performance marketer who has built, scaled, and optimized revenue-driving Google Ads campaigns for Indian D2C brands. If Google Ads is where you spend most of your time, and you've successfully managed meaningful budgets while driving profitable growth, we'd like to talk. We're looking for someone who can think strategically and execute independently. You should be comfortable developing acquisition strategies, identifying growth opportunities, and then getting into the ad account to launch campaigns, run experiments, troubleshoot issues, and optimize performance. This is a hands-on role where strategy and execution go hand in hand. **What Matters Most** - Strong hands-on expertise in Google Ads (Search, Shopping, and Performance Max). - Proven experience scaling Indian D2C brands through paid acquisition. - Experience managing monthly media spends of ₹50 Lakhs+. - Deep understanding of ecommerce growth metrics, including ROAS, CAC, MER, conversion rate, and contribution profitability. - Ability to develop performance marketing strategies and independently execute, optimize, troubleshoot, and scale campaigns. - Strong analytical mindset with the ability to identify growth opportunities, prioritize experiments, and make data-driven decisions. **Meta Ads Experience** You should be comfortable running and optimizing Meta campaigns, but this role is primarily Google-focused. We're looking for someone whose strongest channel is Google Ads and who understands how Meta supports the overall acquisition strategy. **Good to Have (Not Mandatory)** - Exposure to Shopify or other ecommerce ecosystems. - Experience with Amazon, Flipkart, or Quick Commerce advertising. - Experience building dashboards, attribution models, and tracking frameworks. **This Role Is Not for You If** - Your primary expertise is Meta Ads and Google is a secondary skill. - Your experience is largely limited to lead-generation campaigns. - You prefer managing agencies or teams over owning campaign performance yourself. - You have not managed significant advertising budgets. - You enjoy developing strategy but prefer others to execute it. We're looking for someone who is equally comfortable owning both the strategy and the execution. **Why Flo?** At Flo, performance marketing directly influences business growth. You'll work closely with leadership, have significant ownership, and be responsible for scaling one of India's fastest-growing D2C brands. This isn't a role where you'll simply review reports or oversee agency work. You'll own the entire growth journey—from identifying opportunities and shaping acquisition strategy to launching campaigns, running experiments, solving problems, optimizing performance, and driving profitable growth. If you enjoy combining strategic thinking with hands-on execution, you'll thrive at Flo.