PERFORMANCE MARKETING SPECIALIST (4-7 YRS)

Job description

**Responsibilities** - Design and oversee all aspects of our paid media campaigns - Develop, monitor and optimise campaign budgets. - Coordinate with advertising and media experts to improve marketing results. - Evaluate important metrics that affect the traffic, service quotas, and target audience. - Work with your team to brainstorm new and innovative growth strategies. - Run e-Commerce campaigns on Facebook, Instagram, google and Digital Marketing programs across platforms, advertising and native content formats. - Make brand digitally discoverable with combined weaponry of Campaign Objective Analysis, Platform-wise Strategy Planning, Campaign Designing & Optimisation and appropriate Keyword Selection. - Deep-dive into consumer mapping and drive the optimal media mix by allocating budgets across performance platforms like Google, Social Media YouTube, Programmatic Buying Platforms. - Optimise all digital assets and drive generation of relevant traffic. - Research campaign issues, creating and executing action plans based off findings in order to effectively concentrate on ROI. - Managing paid ad campaigns across search, display, social and retargeting networks by conducting extensive keyword research, analysis and testing of keyword performance - Ensuring successful campaigns managing bids and budgets to be able to meet the predefined KPI’s. - Optimising campaigns across multiple channels to deliver the best return on investment - You identify replicable marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisition – with an implement, test, and measure mindset. - Critical and in-depth analysis of third party analytics and campaign management tools Google Analytics, Google Tag Manager , Facebook Pixel, Tableau, Search Ad 360 etc to measure and analyse the campaign impact and provide actionable insights. etc. - Own the ideation, conceptualisation & execution for email marketing campaigns in an orchestrated fashion. **Requirements** - Proven experience of 4-7 years managing e-commerce campaigns. - Excellent hands on experience with paid advertising channels like Facebook Ads, Instagram ads, Google Display ads, Search Ads, YouTube Ads, - You have a deep understanding of Google ads and Google Analytics. - A combination of analytical and creative thinking, with excellent attention to detail and good business judgement. - Use a data-driven approach to manage campaigns and derive insights on strategy and performance. - Passion & hustle to take on & solve problems. - Willingness to roll up your sleeves and execute as opposed to creating strategies. **About Rage Coffee** Swmabhan Commerce Private Limited, parent company of Rage Coffee, is an FMCG company that manufactures, markets & distributes innovative coffee products. The first product in the market is a proprietary small batch crystallised coffee that is infused with 6 plant based vitamins which synergistically work with caffeine bringing in a "distinctive kick" that feels & tastes like freshly grounded coffee. The company has created craft coffee that is instantly consumable, affordable - ready to mix - and is convenient to carry in tube shots. Rage Coffee products are also US FDA, FSSAI, ISO registered and manufactured at a GMP compliant facility.