Performance Marketing Sr Specialist/ Assistant Manager

Job description

Performance Marketing Sr Specialist/ Assistant Manager Location: Gurgaon (On-site) Experience: 2- 4Years Joining: Immediate About the Role We are looking for a highly motivated, analytical, and AI-fluent Performance Marketing Specialist to join our Gurgaon-based team. The ideal candidate has hands-on experience managing and scaling paid campaigns across Google Ads and Meta Ads, a strong instinct for data-backed decisions, and the curiosity to use modern AI tools to work faster and smarter. This role is built for someone hungry to own outcomes - driving customer acquisition and revenue growth through full-funnel marketing, sharp analysis, and continuous optimization. Key Responsibilities - Plan, execute, and optimise performance marketing campaigns across Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook & Instagram). - Manage and scale monthly advertising budgets exceeding ₹1 Crore+ across Google and Meta platforms. - Leverage AI tools (e.g. ChatGPT/Claude/Gemini, AI creative and copy generators, automation and analytics assistants) to speed up creative production, ad copy iteration, audience research, reporting, and campaign analysis. - Develop and execute full-funnel acquisition strategies to improve lead generation, conversions, customer acquisition, and revenue. - Monitor and optimize key performance metrics including CPA, CAC, ROAS, CTR, CVR, and LTV. - Conduct A/B testing across creatives, ad copies, landing pages, bidding strategies, and audience segments. - Build audience targeting, retargeting, and remarketing strategies to maximize campaign efficiency. - Ensure accurate implementation of tracking, attribution, pixels, conversion APIs, and analytics tools. - Analyze campaign performance and provide actionable insights through regular reporting and dashboards. - Collaborate with creative, content, product, and analytics teams to drive campaign success. - Stay updated with platform changes, AI/growth tooling, and emerging marketing opportunities. Required Experience - 1- 3 years of hands-on experience in Performance Marketing. - Proven experience managing ₹1 Crore+ monthly ad spend across Google Ads and Meta Ads. - Demonstrated track record of achieving measurable growth in lead generation, customer acquisition, or revenue. - Comfortable using AI tools to improve marketing speed, quality, and efficiency. - Strong understanding of attribution models, conversion tracking, funnel optimization, and performance measurement. - Experience working in D2C, e-commerce, consumer internet, fintech, edtech, or other high-growth environments is preferred. - Ability to independently manage campaigns from strategy to execution and optimization. Educational Qualification - Bachelor's degree from a reputed institution. - Graduates from Tier-1 colleges/institutes will be preferred. - Exceptional candidates with strong performance marketing experience and proven results will also be considered irrespective of educational background. Skills & Attributes - Advanced proficiency in Google Ads, Meta Ads Manager, Google Analytics 4 (GA4) - Strong analytical mindset with expertise in campaign performance analysis and budget optimization. - Excellent communication, presentation, and stakeholder management skills. - Highly data-driven, detail-oriented, and results-focused. - Self-starter who thrives in a fast-paced, high-growth environment with strong ownership and accountability. Compensation 💰 Competitive compensation aligned with experience, budget ownership, and demonstrated performance outcomes. Share your CV to eshita.singh@planetspark.in