Principal Adobe Campaign, AJO Consultant

Job description

Minimum Qualifications: - 10+ years of overall experience with strong hands-on delivery in Adobe Campaign and Adobe Journey Optimizer (AJO). - Proven experience designing and executing customer journeys and campaign operations aligned to business outcomes. - Working knowledge of segmentation, personalization, and campaign measurement concepts within enterprise marketing environments. - Experience working in Agile teams and collaborating with cross-functional stakeholders. - Education: BE, B.Tech, ME, M.Tech, MCA, MBA, MSc. Key Responsibilities: - Lead end-to-end implementation and optimization of multi-step customer journeys using Adobe Campaign and AJO across email and cross-channel touchpoints. - Translate business requirements into functional designs, journey orchestration logic, segmentation strategy, and campaign execution plans. - Configure and manage campaign/journey components including audiences, decisioning logic, personalization, scheduling, and orchestration flows. - Partner with stakeholders to define KPIs, measurement approaches, and reporting needs; drive continuous optimization based on performance insights. - Ensure solution quality through testing strategies (functional, regression, UAT support), defect triage, and release readiness. - Collaborate in an Agile setup: contribute to backlog refinement, sprint planning, estimations, daily standups, and sprint reviews. - Provide technical guidance and mentorship to team members; promote best practices for reusable assets, governance, and documentation. - Coordinate with data/engineering teams for integrations, data readiness, and activation needs to support targeting and personalization. About us: Infosys is a global leader in next-generation digital services and consulting. We enable clients in more than 50 countries to navigate their digital transformation. With over four decades of experience in managing the systems and workings of global enterprises, we expertly steer our clients through their digital journey. We do it by enabling the enterprise with an AI-powered core that helps prioritize the execution of change. We also empower the business with agile digital at scale to deliver unprecedented levels of performance and customer delight. Our always-on learning agenda drives their continuous improvement through building and transferring digital skills, expertise, and ideas from our innovation ecosystem. Infosys provides equal employment opportunities to applicants and employees without regard to race, color, sex, gender identity; sexual orientation, religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.