Product Manager - Personalization & Data Platforms

Job description

**Role:** Product Management **Level:** Deputy Manager **Location:** Bangalore **Reporting to:** VP - Technology **About The Function** The Personalization & Data Platforms team at MakeMyTrip is building the next generation of AI-first customer experience systems. We own various platforms, enabling real-time, personalized communication across the entire traveller journey, from inspiration, discovery, to post-trip engagement. With millions of daily active users across app and web, personalization is no longer a feature but a core growth lever. We are reimagining how travel experiences are orchestrated using data, automation, platforms, and GenAI agents at scale. **About The Role** This Product Manager role builds and scales platforms for personalization and lifecycle marketing, translating business use cases into AI-powered, production-ready systems. Principally, we are looking for a Product Manager (Personalization) to build and scale systems that power personalized user journeys, cross-sell, and lifecycle engagement. This is not a typical feature of the PM role; you will operate at the intersection of: - MarTech + Data Platforms + AI systems - B2B2C platform thinking (internal users → end users) - 0 to 1 and 1 to N scaling problems You will work closely with engineering, data science, marketing, design and product teams to build reusable, scalable platforms that drive measurable business impact. **What You'll Be Doing** - Identify high-impact problems across user lifecycle journeys and translate them into scalable product opportunities - Define clear hypotheses, success metrics, and solution approaches from business and user needs - Drive rapid prototyping and validation (including AI-assisted experiences) before full-scale build - Work closely with engineering and data science to design systems, data flows, and production-ready solutions, balancing speed vs scale - Build and scale real-time personalization systems using data, rules, and AI/GenAI models - Run experiments (A/B tests, iterations) and continuously improve outcomes - Define frameworks to evaluate and improve AI/GenAI outputs - Enable internal teams via scalable tools/workflows, not one-off builds - Own end-to-end execution - Analyze performance and drive improvements across conversion, engagement, and adoption **Qualification & Experience** - Management graduates with engineering background from reputed / premiere institutes only with 2 to 4 years of experience in a product management role. **Must Have and Nice to Have** **Must Have** - Growth PM experience preferably from e-commerce organizations - Data Analytics acumen indexing towards experimental data - Experience building scalable systems/platforms (not just features) - Strong data orientation (SQL basics + metrics-driven decision making) - Experience working closely with engineering and data science teams - Proven ability to take AI/ML/GenAI use cases from concept to production (incl. evaluation, edge cases, iteration) - Strong execution: roadmaps, delivery, and iteration at scale - Ability to translate business problems into structured product solutions **Nice To Have** - Experience in MarTech / CRM / AdTech platforms - Exposure to GenAI workflows (prompting, evals, agents, automation) - Experience with large-scale consumer platforms (1M+ users) - Experience in travel or e-commerce ecosystems **Key success factors for the role** - Experience in personalization, lifecycle marketing, or recommendation systems - Strong stakeholder management across tech, business, and marketing - Good UI/UX intuition for building internal products