Product Marketing & Content Specialist

Job description

📍Location: Gurgaon (Onsite, 5 days a week) 💼Experience: 2-5 Years 💼 Education: MBA 🕘Industry: Fintech / B2B SaaS (Preferred) **About EnKash** EnKash is a leading B2B fintech company revolutionizing corporate spend management and payments. It offers a unified platform for payables, receivables, corporate cards, and expense management. Backed by key RBI licenses including Payment Aggregator and PPI Issuer, EnKash enables businesses to automate financial operations with compliance and control. **About the Role** We are looking for a dynamic Marketing Specialist to drive product storytelling, content strategy, and go-to-market initiatives for EnKash’s suite of fintech solutions. This role is ideal for candidates with experience in Product Marketing, Content Marketing, or a combination of both, who can create compelling narratives, support revenue teams, and help strengthen EnKash’s market positioning. **Key Responsibilities** **● Product & Content Strategy:** Develop compelling product narratives, messaging frameworks, and content strategies that effectively communicate EnKash's value proposition across multiple customer segments. **● Go-to-Market Execution:** Support and execute GTM plans for product launches, feature releases, campaigns, and cross-sell initiatives in collaboration with Product, Sales, Growth, and Brand teams. **● Market & Customer Research:** Conduct competitive analysis, industry research, and customer interviews to identify trends, customer pain points, and opportunities for content and product positioning. **● Sales Enablement:** Develop presentations, solution briefs, battlecards, playbooks, and other enablement assets that help Sales and Business teams effectively communicate product value. **● Performance Tracking & Optimization:** Measure content and campaign performance, analyze engagement metrics, and continuously optimize messaging and marketing initiatives based on insights. **What We're Looking For** ● MBA in Marketing ● 2-5 years of experience in Product Marketing, Content Marketing, B2B Marketing, or related marketing roles within fintech, SaaS, or B2B technology companies. ● Strong content writing and storytelling skills with the ability to simplify complex concepts into engaging and customer-focused messaging. ● Experience creating marketing content across multiple formats including blogs, case studies, landing pages, presentations, email campaigns, and sales collateral. ● Strong communication and presentation skills, both written and verbal. ● Analytical mindset with the ability to leverage data and customer insights to improve marketing effectiveness. ● Proven ability to collaborate with cross-functional teams including Product, Sales, Customer Success, and Growth. ● High ownership, creativity, curiosity, and a proactive approach to problem-solving. Nice to Have ● Exposure to fintech, payments, banking, or finance automation domains. ● Experience with content management, SEO, product launches, or demand-generation initiatives. ● Familiarity with tools such as HubSpot, Mixpanel, Notion, Figma, Google Analytics, or similar platforms.