Regional Marketing Manager - Hyd

Job description

Job Description – Regional Marketing Manager | Gold Loan Role Purpose • Act as the marketing partner to the regional sales team for the Gold Loan business. • Drive on-ground marketing support across lead generation, branch visibility, catchment activation, BTL initiatives, merchandising, gifting, and new branch launches. • Enable branch teams with localized marketing interventions to improve walk-ins, enquiries, visibility, and business acquisition. Key Responsibilities • Work closely with regional / zonal / area sales teams to understand business priorities and branch-level marketing needs. • Plan and execute regional marketing initiatives aligned to sales targets and catchment opportunities. • Drive lead generation programs through local activations, hyperlocal campaigns, outreach activities, and demand-generation efforts. • Strengthen branch visibility and local market presence through outdoor branding, signage, neighborhood branding, and other catchment-focused initiatives. • Build and manage the BTL calendar for the region in line with business cycles, festive opportunities, and market priorities. • Execute on-ground activities such as local activations, roadshows, market outreach, leaflet drops, kiosk activities, and partnerships, wherever relevant. • Ensure effective deployment of branch merchandising, POSM, branding material, and signage across locations. • Lead marketing support for new branch launches, including pre-launch visibility, launch-day activation, and post-launch sustain plans. • Manage promotional collateral, gifting, and sales support material for branches and field teams. • Coordinate with internal stakeholders and external vendors for timely, high-quality, and cost-efficient execution. • Track initiative effectiveness and support business teams with insights on lead generation, visibility impact, and local activation outcomes. • Adherence to regulatory and brand guidelines Key Deliverables • Improved branch walk-ins, enquiries, and local lead generation • Stronger catchment visibility and branch presence • Effective execution of the regional BTL and activation calendar • Timely deployment of branch branding, merchandising, and marketing support • Successful execution of new branch launch campaigns • Strong alignment and responsiveness to sales and branch team requirements Desired Candidate Profile • 6–10 years of experience in regional marketing / field marketing / trade marketing / branch marketing • Preferred background in NBFC, gold loan, retail financial services, banking, or multi-location consumer businesses • Strong experience in sales-aligned marketing execution • Proven ability to handle multi-branch / multi-city regional marketing operations Skills & Competencies • Strong understanding of BTL, hyperlocal marketing, lead generation, and branch visibility • High execution orientation with the ability to manage multiple markets simultaneously • Strong stakeholder management across sales, branches, marketing, and vendors • Good commercial acumen with experience in negotiating good deals • Strong problem-solving, coordination, and follow-through skills • Willingness to travel extensively across the assigned region