Regional Marketing Manager - Hyd

Job description

**Job Description – Regional Marketing Manager | Gold Loan** **Role Purpose** - Act as the marketing partner to the regional sales team for the Gold Loan business. - Drive on-ground marketing support across lead generation, branch visibility, catchment activation, BTL initiatives, merchandising, gifting, and new branch launches. - Enable branch teams with localized marketing interventions to improve walk-ins, enquiries, visibility, and business acquisition. **Key Responsibilities** - Work closely with regional / zonal / area sales teams to understand business priorities and branch-level marketing needs. - Plan and execute regional marketing initiatives aligned to sales targets and catchment opportunities. - Drive lead generation programs through local activations, hyperlocal campaigns, outreach activities, and demand-generation efforts. - Strengthen branch visibility and local market presence through outdoor branding, signage, neighborhood branding, and other catchment-focused initiatives. - Build and manage the BTL calendar for the region in line with business cycles, festive opportunities, and market priorities. - Execute on-ground activities such as local activations, roadshows, market outreach, leaflet drops, kiosk activities, and partnerships, wherever relevant. - Ensure effective deployment of branch merchandising, POSM, branding material, and signage across locations. - Lead marketing support for new branch launches, including pre-launch visibility, launch-day activation, and post-launch sustain plans. - Manage promotional collateral, gifting, and sales support material for branches and field teams. - Coordinate with internal stakeholders and external vendors for timely, high-quality, and cost-efficient execution. - Track initiative effectiveness and support business teams with insights on lead generation, visibility impact, and local activation outcomes. - Adherence to regulatory and brand guidelines **Key Deliverables** - Improved branch walk-ins, enquiries, and local lead generation - Stronger catchment visibility and branch presence - Effective execution of the regional BTL and activation calendar - Timely deployment of branch branding, merchandising, and marketing support - Successful execution of new branch launch campaigns - Strong alignment and responsiveness to sales and branch team requirements **Desired Candidate Profile** - 6–10 years of experience in regional marketing / field marketing / trade marketing / branch marketing - Preferred background in NBFC, gold loan, retail financial services, banking, or multi-location consumer businesses - Strong experience in sales-aligned marketing execution - Proven ability to handle multi-branch / multi-city regional marketing operations **Skills & Competencies** - Strong understanding of BTL, hyperlocal marketing, lead generation, and branch visibility - High execution orientation with the ability to manage multiple markets simultaneously - Strong stakeholder management across sales, branches, marketing, and vendors - Good commercial acumen with experience in negotiating good deals - Strong problem-solving, coordination, and follow-through skills - Willingness to travel extensively across the assigned region