Regional Merchandiser

Job description

**Key Responsibilities** **1. Core Merchandising &** **Inventory Control** - **Symphony Management:** Expertly manage the **Symphony replenishment software** to automate and optimize stock flow. Ensure all new stores are onboarded onto the system immediately. - **Indenting & Availability:** Strategically indent products based on regional demand. Maintain a 100% fill rate for **Best Sellers** to ensure zero sales loss. - **New Store Assortment:** Curate the initial product mix for new launches, ensuring the assortment reflects the specific catchment's demographic. **2. Commercial Health & Liquidation** - **Freshness Standards:** Maintain a **30% share of freshness** in the regional inventory to keep the storefronts relevant and engaging. - **Aged Stock Management:** Conduct monthly reviews to identify slow-moving items. Plan and execute monthly **liquidation and display rotations** to minimize "dead" stock. - **Regional Stock Turns:** Track and improve stock turnover ratios to ensure high capital efficiency for both the company and the region. **3. Franchisee & Profitability Focus** - **Franchisee Partnership:** Work as a consultant to franchisee owners, ensuring their stores carry the most **profitable product mix**. - **Collaboration with RBM/ABM:** Partner with the Regional and Area Business Managers to identify stock gaps, address localized sales trends, and ensure the product strategy supports the regions revenue targets. **4. Market Intelligence & Promotions** - **Competitor Mapping:** Perform regular market audits to monitor competitor pricing and product shifts. - **Offer Management:** Ensure **stock sufficiency** from a merchandising perspective during promotional periods and festive offers to maximize conversion. - **New Product Showcases:** Lead and conduct product showcases across various cities to introduce new collections to the regional teams. **5. Training & In-Store Standards** - **VM Adherence:** Ensure strict compliance with **in-store merchandising and display guidelines**. - **Store Visits & Coaching:** Regularly visit stores to train staff on merchandising concepts, product USP, and inventory management best practices. **Work Experience** **Candidate Requirements** - **Experience:** 2–4 years in Retail Merchandising & experience in the Eyecare Industry (Experience in a matrix reporting structure is a plus). Sales experience will be an added advantage. - **Systems:** Proficiency in **Symphony** or advanced automated replenishment tools and Microsoft Excel. BI Tools, SQL will be an added advantage - **Interpersonal Skills:** Strong ability to influence and collaborate with regional stakeholders (RBM/ABM) and franchisee partners. - **Analytical Prowess:** A "grounded" approach to data—the ability to look at numbers and translate them into a practical plan for the shop floor.