Regional Sales Manager - Street Light

Job description

Job Title: **Regional Manager Street Lighting Business** Location: Mumbai, Bengaluru, Bhuvaneshwar,Delhi Department: Retail Reporting To: Business Head **Role Overview** The Regional Sales Head will drive revenue growth and market expansion for the street lighting business, including LED streetlights, Solar streetlights, smart lighting solutions, and turnkey/EPC projects. The role requires strong expertise in government sales, institutional business, and infrastructure projects. **Key Responsibilities** **1. Sales Strategy & Business Growth** - Develop and execute sales strategies for street lighting products and projects - Drive revenue across government, municipal, and institutional segments - Identify new business opportunities in urban and rural lighting initiatives **2. Government & Tender Business** - Lead participation in tenders (state/central government, municipal corporations) - Manage end-to-end tendering process (identification, bidding, submission, follow-ups) - Build relationships with key government departments, utilities, and agencies **3. Key Account Management** - Manage large accounts such as municipalities, smart city projects, and infrastructure developers - Develop long-term partnerships with government bodies and EPC contractors **4. Channel & Partner Development** - Build and manage distributor/dealer networks where applicable - Collaborate with EPC contractors, system integrators, and project consultants - Strengthen presence across target regions **5. Team Leadership** - Build, lead, and mentor a high-performing sales team - Set targets, KPIs, and performance metrics - Drive accountability and performance culture **6. Project Sales & Execution Coordination** - Work closely with project execution, operations, and supply chain teams - Ensure smooth handover from sales to execution - Monitor project timelines, closures, and collections **7. Market Intelligence & Competitive Strategy** - Track competitor activity, pricing trends, and policy changes - Identify emerging opportunities (smart lighting, IoT-based systems, ESCO models) - Provide insights to product and leadership teams **8. Forecasting & Reporting** - Prepare sales forecasts, pipeline tracking, and business reports - Monitor revenue, margins, and collections - Ensure timely invoicing and payment follow-ups **Key Requirements** **Education**: - Bachelor’s degree in engineering (Electrical preferred) / Business / Marketing - MBA preferred **Experience:** - 12+ years in sales, with 2+ years in leadership roles - Strong experience in street lighting, LED lighting, infrastructure, or electrical products - Proven experience in government tendering and project sales **Skills & Competencies** - Deep understanding of government procurement and tendering processes - Strong network with municipalities, PWD, utilities, and smart city bodies - Expertise in project sales and EPC business models - Leadership and team management skills - Strong negotiation and contract management abilities - Financial acumen (margins, costing, project profitability) **Key KPIs** - Revenue and order book growth - Tender win rate and pipeline strength - Market penetration (cities/regions covered) - Project closures and collections - Channel partner performance **Preferred Background** - Experience in LED street lighting, smart lighting, or IoT-enabled lighting systems - Exposure to ESCO / PPP models in public lighting - Experience working with Smart City or urban infrastructure projects **What Success Looks Like** - Strong order pipeline from government and institutional clients - High tender win rate and profitable project execution - Expanded presence across key states and cities - Well-established partnerships with EPC players and government bodies - Consistent revenue growth and strong collections