Retail Media Measurement Consultant

Job description

**About Position:** We are looking for a skilled Retail Media Domain Expert / Retail Media Measurement Consultant who can work closely with business, product, data, and technology stakeholders to drive retail media measurement initiatives from discovery to solution definition. The role requires deep expertise in retail media networks, campaign measurement, attribution, incrementality, and cross-channel analytics. - **Role: Retail Media Domain Expert / Retail Media Measurement Consultant** - **Location: All Persistent Location** - **Experience: 15+ Years** - **Job Type: Full-Time Employment** **What You'll Do:** - Lead requirement discussions with client stakeholders for retail media measurement use cases such as campaign performance, attribution, incrementality, and audience insights. - Translate business needs into functional requirements, KPI definitions, reporting frameworks, and analytics use cases. - Define campaign measurement approaches across onsite, offsite, and digital commerce channels (ROAS, sales lift, conversion, engagement, etc.). - Collaborate with product, data, engineering, and UI teams to align requirements with platform and data capabilities. - Identify and define data requirements across campaign, sales, customer, product, and market datasets. - Support the design of AI-enabled capabilities like attribution models, campaign insights, and performance optimization. - Facilitate workshops, discovery sessions, and solution validation discussions with stakeholders. - Define business rules, assumptions, constraints, and success metrics for measurement initiatives. - Ensure alignment with industry best practices, data quality, transparency, and privacy standards. - Prepare executive-level summaries, documentation, and business recommendations. - Strong experience in Retail Media, Commerce Media, Digital Advertising, or Retail/CPG Analytics. - Deep understanding of campaign measurement, attribution models, incrementality testing, and performance reporting. - Experience defining KPIs such as impressions, CTR, ROAS, conversion rate, sales lift, incremental sales, audience reach, and engagement. - Knowledge of measurement methodologies such as test-control groups, geo lift, baseline vs exposed analysis, and multi-touch attribution. - Strong understanding of data dependencies (campaign, product, customer, market, and transaction-level data). - Ability to convert business requirements into clear workflows, user stories, and functional specifications. **Expertise You'll Bring:** - Strong analytical thinking and business problem-solving skills. - Ability to bridge business and technical teams effectively. - Excellent communication and documentation skills. - Experience in leading discussions and driving alignment across stakeholders. - Ability to work independently in a fast-paced environment with ownership mindset. - Strong stakeholder management, workshop facilitation, and communication skills. - Experience working with retailers, brands, agencies, or retail media platforms. - Exposure to AI/ML-based analytics, GenAI insights, or recommendation systems. - Knowledge of data platforms such as Snowflake, Databricks, or data lakes. - Understanding of data privacy, governance, and industry measurement standards. - Experience in global or multi-region retail environments. **Benefits:** - Competitive salary and benefits package - Culture focused on talent development with quarterly growth opportunities and company-sponsored higher education and certifications - Opportunity to work with cutting-edge technologies - Employee engagement initiatives such as project parties, flexible work hours, and Long Service awards - Annual health check-ups - Insurance coverage: group term life, personal accident, and Mediclaim hospitalization for self, spouse, two children, and parents **Values-Driven, People-Centric & Inclusive Work Environment:** Persistent is dedicated to fostering diversity and inclusion in the workplace. We invite applications from all qualified individuals, including those with disabilities, and regardless of gender or gender preference. We welcome diverse candidates from all backgrounds. - We support hybrid work and flexible hours to fit diverse lifestyles. - Our office is accessibility-friendly, with ergonomic setups and assistive technologies to support employees with physical disabilities. - If you are a person with disabilities and have specific requirements, please inform us during the application process or at any time during your employment **Let’s unleash your full potential at Persistent - persistent.com/careers** ***“Persistent is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind.”***