Sales Development Representative

Job description

**Company:** Mu Sigma Inc. **Location:** Bengaluru, India (On-site) **Experience:** 2–3 Years **Function:** Business Development / Sales **Employment Type:** Full-Time **About Mu Sigma** Mu Sigma is one of world's largest pure-play data analytics and decision sciences company. We partner with Fortune 500 clients to institutionalize data-driven decision making across their organizations. Our proprietary frameworks — muAoPS, muPDNA, and the Enablers of Confidence help clients solve complex business problems at scale. **Role Overview** As a **Sales Development Representative (SDR)** , you will be the first point of contact in Mu Sigma's growth engine. You will identify, engage, and qualify prospective clients — translating cold outreach into warm, high-quality pipeline for the Business Development team. This is a high-impact, high-visibility role for someone who thrives on building relationships and is excited by the intersection of analytics, technology, and enterprise sales. **Key Responsibilities** - **Pipeline Generation** — Prospect and identify target accounts across industries (CPG, Retail, Healthcare, BFSI, Hi-Tech, etc) through research, LinkedIn, and intent data tools - **Outbound Outreach** — Execute multi-channel outreach (email, LinkedIn, etc) to engage decision-makers and economic buyers (C-suite, VPs, Directors) - **Qualification** — Conduct discovery conversations to qualify leads against ICP (Ideal Customer Profile) criteria - **Collaboration** — Work closely with Leadership Team to hand off qualified opportunities and support deal strategy - **CRM Hygiene** — Maintain accurate, up-to-date records of all activity, contacts, and pipeline stages in CRM (Salesforce / HubSpot) - **Market Intelligence** — Research and synthesize account-level insights (business priorities, pain points, org structure) to personalize outreach - **Metrics Ownership** — Own weekly/monthly targets for outreach volume, connect rates, qualified meetings, and pipeline contribution **What We're Looking For** **Experience & Skills:** - 2–3 years of experience in B2B sales development, or business development — preferably in enterprise technology, analytics, or consulting - Demonstrated success in outbound prospecting and meeting generation - Strong written and verbal communication skills — able to craft compelling, concise outreach at the executive level - Familiarity with CRM tools (Salesforce, HubSpot) and sales engagement platforms (Outreach, Apollo) - Comfortable engaging senior stakeholders; confident in cold outreach and follow-up - Data-curious mindset — genuine interest in analytics, AI, and decision science **Traits We Value:** - Hustle with structure — you hit your numbers *and* keep your pipeline clean - Intellectual curiosity — you read about clients' industries before reaching out - Resilience — you treat rejection as data, not defeat - Collaboration — you win with the team, not just for yourself - Ownership mindset — you don't wait to be told; you find the gap and fill it **Preferred Qualifications** - Prior experience selling analytics, data engineering, AI/ML, or consulting services - Exposure to account-based marketing (ABM) or demand generation programs - MBA or equivalent business degree (preferred, not mandatory) **What You'll Gain** - Front-row seat to enterprise analytics sales at a global scale - Direct mentorship from seasoned BD leaders and account executives - Exposure to Fortune 500 client conversations from day one - A clear, merit-based path to AE / BD Manager roles - Competitive compensation with performance-linked incentives