Sales Trainer

Job description

**Role Objective** : We are looking for a high-impact On-Field Sales Trainer with hands-on field sales experience and sales training experience to enable and uplift the performance of Area Sales Managers (ASMs) and on-field sales teams. This role is deeply field-embedded and focused on translating sales strategy into consistent, on-ground execution, where ASMs actively engage with both sellers and buyers to drive deal closures. **Key Responsibilities:** • Conduct live, on-field training and coaching through joint calls, ride-alongs, and market visits with ASMs and sales teams - Coach ASMs on end-to-end deal closure involving both sellers and buyers, including negotiation, objection handling, and closure techniques - Enable ASMs to become strong field coaches and people managers capable of driving team performance - Drive excellence in territory planning, market coverage, and channel/seller management - Deliver practical product, market, and competitive training aligned to real field scenarios - Identify capability gaps using field observations and data; design targeted training interventions - Create and maintain field-ready training tools such as playbooks, coaching guides, and objection-handling frameworks - Act as a feedback bridge between field teams and Sales, Product, and Marketing functions **Mandatory Requirements:** - Proven hands-on on-field sales experience in a territory-driven or channel-led sales environment - Prior experience in sales training, field coaching, or capability building (good to have) - Strong understanding of ASM-led sales models where managers actively engage with sellers and buyers to close deals - Demonstrated ability to coach adult learners and influence field teams - Willingness to travel extensively and operate in high-intensity field environments **Key Skills & Attributes** • Strong facilitation and on-ground coaching capability • Excellent communication and stakeholder management skills • High observation, diagnosis, and feedback ability • Strong execution focus with a performance-driven mindset Success Measures • Improved quality of seller and buyer conversations led by ASMs • Higher deal conversion and closure effectiveness • Faster capability ramp-up of ASMs and field sales teams • Consistent execution standards across territories **Why This Role Matters** This role ensures that training directly translates into real deal closures, stronger sellerbuyer engagement, and sustained revenue growth through superior field execution.