Salesforce Business Analyst with Data 360 and OneCRM

Job description

Country/Region: IN Requisition ID: 37021 Work Model: Position Type: Salary Range: Location: INDIA - PUNE - BIRLASOFT OFFICE - HINJAWADI # **Title:** **Salesforce Business Analyst with Data 360 and OneCRM** Description: ## **Area(s) of responsibility** Job Description — **Salesforce Business Analyst with Data 360 and OneCRM** We are seeking an experienced Salesforce Business Analyst to support enterprise CRM transformation across two connected initiatives: Salesforce Data 360 (Data Cloud) activating unified customer and commercial insights — and OneCRM — consolidating people, processes and platforms onto a single, harmonized Salesforce instance across business units. Key Responsibilities Requirements & Discovery - Elicit, analyze, and document business requirements through workshops, interviews, and process reviews with Veolia stakeholders across business units and regions. - Translate business needs into detailed user stories, acceptance criteria, process flows, and functional specifications. - Map and harmonize "as-is" vs. "to-be" processes as part of the OneCRM consolidation, identifying overlaps, gaps, and standardization opportunities. Data 360 / Data Cloud - Work with data and architecture teams to define data unification requirements — identity resolution, data model mapping, source onboarding, and harmonized customer/commercial profiles. - Define use cases that activate customer and commercial insights (segmentation, account 360 views, cross-sell/upsell, commercial reporting) and tie them to measurable business outcomes. - Support data quality, governance, and mapping rules across source systems feeding Data 360. OneCRM Consolidation - Support the consolidation of multiple Salesforce orgs/instances and business processes into a unified OneCRM model. - Document standardized processes across Sales, Service, and commercial operations; help reconcile differing business-unit requirements into a common solution. - Assist with data migration mapping, deduplication rules, and reconciliation requirements. Delivery & Collaboration - Partner with Solution Architects, Developers, and Admins to ensure requirements are correctly understood, designed, and built. - Maintain and prioritize the product backlog with the Product Owner; participate in Agile ceremonies (sprint planning, refinement, reviews, retrospectives). - Prepare and support UAT — test scenarios, test scripts, defect triage, and business sign-off. - Create user-facing documentation, training material, and support change management/adoption. Stakeholder Management - Act as the primary liaison between Veolia business teams and the delivery organization. - Manage expectations, communicate trade-offs, and keep stakeholders aligned on scope, priorities, and outcomes. Required Skills & Experience - 8+ years of business analysis experience, with 3+ years on Salesforce implementations. - Hands-on experience as a BA on Sales Cloud and/or Service Cloud projects. - Working knowledge of Salesforce Data Cloud / Data 360 concepts — data ingestion, data modeling, identity resolution, unified profiles, and insight activation. - Strong grasp of the Salesforce data model (Accounts, Contacts, Opportunities, Cases) and configuration concepts (objects, fields, flows, security). - Experience with CRM consolidation / multi-org or multi-business-unit programs and process standardization. - Proven requirements-engineering skills: user stories, process mapping (BPMN), functional specs, and acceptance criteria. - Experience with Agile/Scrum delivery and tools such as Jira/Azure DevOps and Confluence. - Strong experience facilitating workshops and managing senior business stakeholders. - Familiarity with data migration and integration concepts (APIs, middleware such as MuleSoft, ETL patterns).