Salesforce Data Cloud Lead

Job description

Empowered By Innovation Birlasoft, a global leader at the forefront of Cloud, AI, and Digital technologies, seamlessly blends domain expertise with enterprise solutions. The company’s consultative and design-thinking approach empowers societies worldwide, enhancing the efficiency and productivity of businesses. As part of the multibillion-dollar diversified CKA Birla Group, Birlasoft with its 12,000+ professionals, is committed to continuing the Group’s 170-year heritage of building sustainable communities. **Job Description- Data Cloud** - Education: Bachelor’s degree in computer science, Information Technology, Marketing, or a related field. - 8+ years of experience in a hands-on technical/development role. - Data Cloud Expertise: Strong understanding of Salesforce Data Cloud (CDP), data integration, data modeling, and data management practices, DLO, DMO, Calculated Insights, Activations - Marketing Cloud Expertise: In-depth knowledge of Salesforce Marketing Cloud, including Journey Builder, Email Studio, and Automation Studio. - Technical Skills: Proficiency in Salesforce development tools, including Apex, Visualforce, Lightning components, SQL, and AMPscript. - Good experience in Sales and Service Clouds - Knowledge of all phases of software development including requirement, analysis, design, configuration, testing, debugging, implementation, and support. - Experience in source control tool like Git - Problem-Solving: Excellent analytical and problem-solving skills with the ability to troubleshoot and resolve complex technical issues. - Communication: Strong communication skills, both written and verbal, with the ability to work effectively in a collaborative team environment. - Attention to Detail: High attention to detail and accuracy in developing and customizing solutions. **Preferred Qualifications:** - Salesforce Certifications: Salesforce Marketing Cloud Developer, Salesforce Data Cloud certifications, or other relevant Salesforce certifications. **Job Responsibilities** - Data Cloud Solutions: Develop and manage data integration, data modeling, and data pipelines using Salesforce Data Cloud (formerly known as Salesforce CDP). - Customization: Customize Salesforce Marketing Cloud and Data Cloud components, including AMPscript, SQL queries, and API integrations to meet business needs. - Integration: Integrate Marketing Cloud and Data Cloud with other Salesforce modules and third-party systems to ensure seamless data flow and functionality. - Direct involvement and/or oversight of developing business requirements, specifications, process flows, application design, application configuration and testing. - Work on new development initiatives, as well as bug fixes and enhancements of the existing SFDC solutions. - Reporting and Analytics: Create and maintain reports and dashboards to provide insights into marketing performance and data trends. - Testing and Optimization: Conduct thorough testing of Marketing Cloud campaigns and Data Cloud processes; optimize solutions for performance and scalability. - Collaboration: Work closely with marketing teams, data analysts, and other stakeholders to understand requirements and deliver solutions that align with business goals. - Release and Environment Management including sandbox usage planning, metadata and data migration, environment comparisons and version control. - Documentation: Develop and maintain technical documentation, including design specifications, process flows, and user guides. - Support and Troubleshooting: Provide ongoing support and troubleshooting for Marketing Cloud and Data Cloud solutions, addressing issues and implementing improvements as needed.