Salesforce Marketing Cloud Specialist
Tata Consultancy Services · Pune, Maharashtra, India
Tata Consultancy Services · Pune, Maharashtra, India
**Role & responsibilities** Salesforce CRM developer **Preferred candidate profile** sign and build responsive email templates using Salesforce Marketing Cloud Email Studio and Content Builder - Develop emails using HTML, CSS, and AMPscript following best practices - Ensure cross-client and cross-device compatibility (Outlook, Gmail, mobile, etc.) - Collaborate with marketing, CRM, and data teams to support campaign requirements - Personalize and dynamically render content using subscriber attributes and da ta extensions - Support email deployment within Journey Builder and automation workflows - Troubleshoot rendering, tracking, and delivery issues - Maintain and update reusable email templates and components - Ensure compliance with branding, accessibility, and email deliverability standards Participate in QA testing and pre-send validation