Segment CDP Architect

Job description

Key Responsibilities Solution Architecture & Design - Lead the design and implementation of Segment CDP solutions for enterprise clients. - Define customer data strategies and architecture aligned with business objectives. - Design scalable customer data models and customer 360 solutions. - Architect real-time and batch data ingestion frameworks. - Establish customer identity resolution and profile unification strategies. - Define audience-building and segmentation frameworks. Segment CDP Implementation - Configure and implement Segment CDP components including: - Sources - Destinations - Personas/Audiences - Protocols - Identity Resolution - Journeys - Event Tracking Frameworks - Develop customer data collection strategies across web, mobile, CRM, and offline systems. - Configure event tracking and customer attributes based on business requirements. - Implement governance and data quality controls within Segment. Integration Responsibilities - Integrate Segment CDP with: - Salesforce - Adobe Experience Cloud - Google Analytics (GA4) - HubSpot - Marketo - Braze - Iterable - Customer.io - Snowflake - Databricks - Amazon Redshift - BigQuery - CRM and ERP platforms - Design API-based integrations using: - REST APIs - Webhooks - ETL/ELT Tools - Cloud-native services Data & Analytics Responsibilities - Build unified customer profiles and customer journey views. - Support audience creation and activation across marketing channels. - Implement customer identity management and data governance standards. - Collaborate with analytics teams for customer insights and reporting. - Enable real-time personalization and customer engagement use cases. - Design and monitor KPIs for customer acquisition, retention, and engagement. Project Responsibilities - Conduct requirement gathering and architecture workshops. - Prepare Solution Design Documents (SDD), Architecture Documents, and Technical Specifications. - Lead end-to-end implementation and deployment activities. - Support UAT, production rollout, and post-production support. - Mentor developers and junior consultants on CDP best practices.