Senior Account Manager

Job description

Job post (R169937)for a marketing role in Noida Job Code: MMKTP40 Job Level: P40 Region:AMER By Shweta Chauhan **Our Company** Changing the world through digital experiences is what Adobe’s all about. We give everyone from emerging artists to global brands' everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and dedicated to crafting outstanding employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! **Job Description** We are seeking an AI-First Media Buyer to manage and scale paid advertising campaigns across Search & App platforms (Google, Bing, ASA, UAC etc.). The role combines high-level critical thinking with autonomous tools powered by artificial intelligence. The ideal candidate will move beyond manual campaign management to focus on creative strategy, advanced AI prompting, and data analysis to drive maximum ROAS (Return on Ad Spend) Hands-on search buying role on Adobe’s in-house paid search team. The ideal candidate is an experienced search professional with 10+ years of buying, campaign management, and optimization experience in Search platforms (Google, Bing) as a mandatory requirement. Proven expertise in Google Campaigns is essential. Additionally, experience in buying and campaign execution across UAC & ASA is strongly preferred. The candidate should be able to manage multiple campaigns concurrently, ensuring seamless coordination and execution across these platforms. The ideal candidate understands search buying concepts, guidelines, and optimization strategies well. They can advise on campaign setup and creative direction for each platform’s strengths. Enjoys building cross-functional relationships and can collaborate effectively with internal team members and external partners to deliver on marketing objectives. **Responsibilities:** - Complete search campaigns, ensuring campaigns are built, launched, optimized, and reported on successfully and within specified scope - Launch and QA campaigns with defined campaign parameters (budget, timing, objective, goals, audience targeting) - Monitor campaign performance across multiple search platforms on an ongoing basis, and drive insights and optimizations to drive higher ROAS - Analyze campaign build and management workflows and find ways to automate, to drive faster time to activation - Set and manage timing and deliverable expectations with campaign collaborators and ensure key deadlines are met **Skills and Qualifications:** - Hands-on experience in multiple search platforms including Google, Bing, ASA and UAC. - Expert buying and optimizing experience in Google - Experience with MMPs such as AppsFlyer, Adjust, Branch, Singular, or Kochava. - Knowledge of SKAdNetwork (SKAN), AdAttributionKit, and App Tracking Transparency (ATT). - Understanding App Store Optimization (ASO) guidelines. - Experience with Apple Custom Product Pages (CPP) and Product Page Optimization (PPO). - Knowledge of Google Play Store Listing Experiments and conversion optimization. - Strong hold on Marketing fundamentals to help client drive maximum out of their digital Ad spends - Hands-on expertise in managing high-value campaigns across Google & Apple advertising platforms - Experience managing end-to-end search planning and buying workflows from discovery phase through post-mortem reporting - Solid comprehension of search buying optimization concepts and ability to communicate them clearly to non-technical audiences - Ability to analyze and draw meaningful and actionable insights from data - Excellent time management and multitasking skills with keen attention to detail - Strong written and verbal communication skills **Experience:** - 10+ years of hands-on, in-platform search buying at an agency, media trading desk, or media vendor required. - 7+ years of managing Google campaigns from planning or buying workflows - Working proficiency with Excel (pivot tables, lookups, etc.) - Experience optimizing media toward multi-touch attribution data preferred - Bachelor's Degree or equivalent experience **Equal opportunity** We encourage candidates from all backgrounds. We value curiosity, empathy, and continuous learning. If you’re passionate about the mission and meet most requirements, we encourage you to apply. This is your moment to become a member of Adobe's dynamic team and efficiently introduce powerful solutions that influence the digital landscape. If you are a proven technical expert with a passion for innovation, we invite you to get in touch. **Internal Opportunities** Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe! **Put your best foot forward:** Update your Resume/CV and Workday profile – don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in. Check out these tips to help you prep for interviews. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll. Once you apply for a role via Workday, the Talent Team will contact you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth. At Adobe, you will be immersed in an exceptional work environment