Senior Analyst – Growth

Job description

About INDmoney INDmoney is building India’s leading global investing and trading platform, helping millions of users invest, track and manage their complete financial lives across Indian stocks, US stocks, mutual funds and other financial products. We are looking for a highly analytical and execution-oriented **Senior Analyst – Growth** to help scale customer acquisition efficiently and improve monetisation across the user lifecycle. Role Overview The Senior Analyst – Growth will be responsible for analysing and improving the performance of INDmoney’s growth funnel, with a primary focus on: - Top-of-funnel growth - Customer acquisition cost - Channel and campaign efficiency - User quality and activation - ARPU and revenue growth - Marketing measurement and attribution The role requires someone who can combine data analysis, commercial understanding and digital marketing knowledge to identify growth opportunities and turn insights into action. Key Responsibilities Growth Funnel Analysis - Analyze the complete top-of-funnel journey across impressions, clicks, installs, registrations, activation and first transaction and work with Engineering and product to improve these funnels. - Identify funnel leakages, conversion bottlenecks and high-impact optimisation opportunities. - Build cohort-level analysis to evaluate the quality and behaviour of users acquired from different channels, campaigns and customer segments. - Track the movement of users from acquisition to activation, engagement, monetisation and retention. CAC and spends Efficiency - Monitor and manage customer acquisition costs across paid and organic growth channels. - Evaluate CAC by channel, campaign, platform, creative, geography, product and customer cohort. - Partner with the digital marketing team to optimize campaign allocation and improve return on marketing spend. - Identify opportunities to reduce acquisition costs without compromising customer quality. - Build frameworks to calculate CAC payback periods, lifetime value and contribution margins. ARPU and Monetisation - Analyze ARPU across different customer segments, products, channels and cohorts. - Identify opportunities to improve monetisation through higher activation, repeat usage, cross-selling and increased product adoption. - Develop a clear understanding of the relationship between acquisition source, user behaviour, retention and revenue. - Work with product, business and marketing teams to design initiatives that improve ARPU and lifetime value. Digital Marketing Analytics - Analyze data from digital marketing platforms such as Google Ads, Meta Ads, Apple Search Ads, affiliate platforms and mobile measurement tools. - Evaluate campaign performance using metrics such as CTR, CPC, CPI, CPA, CAC, ROAS and conversion rates. - Support creative, audience and campaign experiments with structured analysis. - Ensure consistency between marketing-platform data, attribution data and internal transaction data. Reporting and Decision Support - Build automated dashboards and management reports for growth, CAC, ARPU, funnel conversion and campaign performance. - Create daily, weekly and monthly growth scorecards. - Highlight material deviations, emerging trends and areas requiring immediate action. - Translate complex data into simple, actionable recommendations for business and growth leadership. - Build forecasts and scenario models for user growth, marketing spends, CAC and revenue. Preferred Background - Experience in fintech, consumer internet, e-commerce, gaming, marketplaces or another high-frequency digital business. - Understanding of financial products, investing or digital wealth platforms. - Experience working with large customer-level datasets.