Senior Associate

Job description

**About the Role:** HealthKart is looking for a Senior Influencer Marketing Associate to drive influencer campaigns for HK Vitals. The role involves managing end-to-end influencer collaborations, campaign execution, creator relationships, and performance tracking to drive brand awareness and business growth. **Key Responsibilities** - Execute end-to-end influencer marketing campaigns across Instagram, YouTube, and emerging platforms. - Identify, onboard, and manage influencers across A+, A, B, and Micro categories. - Develop campaign briefs, influencer scripts, and content guidelines. - Coordinate with agencies, creators, and internal teams to ensure timely campaign execution. - Track campaign performance, engagement, reach, traffic, and ROI. - Maintain influencer databases, campaign trackers, and reports. - Negotiate commercials and manage campaign budgets. - Conduct competitor benchmarking and identify new creator opportunities. - Collaborate with Brand, Content, Creative, and Performance Marketing teams. **Desired Candidate Profile** - Experience: 2–5 years in Influencer Marketing (Brand or Agency). - Experience managing end-to-end influencer campaigns. - Strong network of influencers and agencies. - Excellent communication, negotiation, and stakeholder management skills. - Strong analytical skills with experience in campaign reporting. - Experience in D2C, Wellness, Nutrition, Beauty, or FMCG brands is preferred.