Senior Associate - Key Accounts

Job description

**Role & responsibilities** - **AOP Excellence:** Own and deliver the Annual Operating Plan (AOP) with full accountability for Top-line (Revenue) and Bottom-line (EBITDA/Contribution Margin). - **Budgetary Control:** Manage multi-crore monthly budgets across performance marketing, and platform promotions - **Portfolio Strategy:** Define the channel-specific product mix. Decide which products lead on marketplaces - **Performance Marketing Strategy:** Oversee the PPC/AMS strategy. Move beyond execution to "Portfolio ROAS" management, balancing brand-building spends with high-intent conversion ads. - **Product Innovation:** Identify "White Spaces" by analyzing search trends and competitor gaps. Provide data-backed inputs to the R&D/NPD teams for new launches - **Inventory Governance:** Work with the Supply Chain and Demand Planning teams to ensure 98%+ fill rates. Prevent OOS (Out of Stock **Preferred candidate profile** - 25 years of experience in E-commerce Key Account Management, preferably within the Beauty & Personal Care with strong expertise in managing platforms such as Nykaa, Purplle, including end-to-end P&L ownership.