Senior Brand Manager - OTX

Job description

**Senior Brand Manager Himalaya Healthcare (OTX)** **About the Role** Himalaya Healthcare is committed to Wellness in every home and is building scientifically backed wellness products and regimes. We are seeking a category creator, who will own the mission of transforming, clinically backed wellness solutions into preferred choices of consumers. household names, intercepting urban consumers at their daily points of physical and mental distress, and successfully scaling our brand equity into an unassailable market leader. **Core Responsibilities & Strategic Deliverables** **1. Category Creation & Positioning Strategy** - Own the long-term strategic lifecycle and P&L for our core brands and future NPDs through building relevant and resonant consumer narratives - Lead cross-functional alignment with our internal R&D, medical affairs, and Regulatory teams to translate clinical data into sharp, and compelling claims. - Work on the Innovation funnel to build superior products **2. Omni-Channel GTM** - Drive marketing to grow our share of shelf and build dominance in GT/MT and Pharmacy chains - Optimize our packaging architecture and digital visual asset for Qcom/Ecom shoppers. Drive volume growth by building hyper-targeted, conversion-led loops on rapid-delivery networks (Blinkit, Zepto, Swiggy Instamart) to capture impulse consumer searches for stress, fatigue, and immunity. - Partner closely with our Medical Marketing division to equip our field force with high-science visual aids and narrative to command trust amongst Health care practitioners. **3. Consumer Insights & Data-Driven Brand Building** - Continuously seek out the voice of the consumer and champion it internally. Focus on capturing consumer seek from different channels to understand their behaviour and to decode shifting urban usage behaviours, preferences, and barriers to trials. - Leverage data analytics to understand shopper behaviour, consumer behaviour, trends media campaign effectiveness and drive excellence - Work with creative and media agencies to develop relatable and persuasive communication and make it reach the consumers **Candidate Profile** - 8+ years of core brand management experience, with a deep understanding of General Trade, Modern Trade, and digital D2C channels within the Indian FMCG , OTC sector or related sectors - Good verbal and written communication skills and well versed with Digital and Ecom media - Ownership & Decision-Making with respect to brand growth and profitability - Obsession with Quality in both product development and operational excellence. - An agile learner who actively experiments with emerging technologies, new formats and execution elements - Strong team player Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.