Senior Business Analyst

Job description

Experience - 3 to 5 yrs Key Responsibilities **Technical & Domain Skills Required** - Advanced SQL & T-SQL : Expert-level database query optimization, view creation, and deep structured analytical querying - Advanced Programming : Hands-on capability in Python for exploratory data analysis (EDA), hypothesis testing, and implementing fundamental Machine Learning (ML) models - Microsoft BI Stack : Solid foundation across SSIS, SSAS, and SSRS ecosystems - Modern Product Analytics : Experience tracking user behavior via Google Analytics, Google Tag Manager, or clickstream events is highly preferred. **1. Advanced Analytics, Modeling & RCA** - Root-Cause Analysis (RCA): Lead complex RCAs on volatile business shifts (e.g., sudden booking drops or cancellation spikes) and deliver quick-turnaround strategic interventions - Rule Based Frameworks: Apply cohort analysis, funnel tracking, and statistical forecasting techniques to predict peak seasonal travel demand - Advanced Decision Models: Build heuristic and predictive data models to unlock alternative ancillary revenue streams and operational efficiencies **2. BI Engineering & Data Architecture Management** - Data Visualization Integration: Oversee the construction of enterprise-level Power BI dashboards utilizing complex DAX logic and Power Query to surface executive-level insights - ETL Pipeline Governance: Supervise the development and continuous execution of data pipelines using SSIS, SSAS, or modern data orchestrators - Data Quality Assurance: Maintain ownership over data modeling, transformation structures, SQL views, and procedures to guarantee data validity. **3. Team Leadership & Stakeholder Management** - Team Mentorship : Lead, mentor, and define performance benchmarks for a high-performing team of data analysts. - Cross-Functional Collaboration : Act as the primary consultant for Product Managers, Business Development heads, and Engineering teams to transform raw analytics into real feature deployments **4. Strategic Business Drive & Domain Analytics** - Revenue & Pricing Optimization: Analyze demand-supply gaps, inventory utilization patterns, and dynamic pricing effectiveness across routes and geographies - Conversion & Funnel Management: Deep-dive into customer checkout cohorts, shopping cart drop-offs, and cancellation bottlenecks to drive user retention - Campaign & Loyalty Analysis: Partner with marketing teams to design, track, and optimize customer rewards and sales promotion campaigns.