Senior Business Development Executive(BA Channel)

Job description

**Key Responsibilities** - Achieve monthly, quarterly and annual volume & value sales targets. - Drive secondary sales growth across the assigned territory. - Expand weighted distribution and outlet coverage. - Ensure product availability, freshness and proper shelf placement. - Drive sales across Titanium & Platinum outlets in the BA channel. - Execute visibility programs, trade activations and in-store initiatives. - Manage distributor relationships and ensure efficient supply execution. - Monitor distributor inventory, sales throughput and credit exposure. - Identify and appoint new distributors based on territory potential. - Develop and execute Permanent Journey Plans (PJPs). - Build strong relationships with retailers and channel partners. - Support new product launches through distribution and visibility execution. - Provide monthly sales forecasts and submit First Cut Forecasts within timelines. - Share market intelligence and competitive insights. - Coordinate with ASM/RSM/ZSM and ensure timely sales and market reporting. **Qualification** - **Education:** Bachelor's degree in Business Administration, Sales, Marketing or a related field. - **Experience:** 48 years of experience in **FMCG, Beauty or Personal Care sales**. - **Key Skills:** Territory & channel management, distributor management, sales planning, field execution, forecasting, data-driven decision-making and stakeholder management.