Senior Consultant - Partner Marketing Specialist

Job description

**Job Title** **Sr.Consultant Partner Marketing Specialist (for Databricks P&A BU)** **About Us** Tiger Analytics is a global leader in AI and analytics, helping Fortune 500 companies solve their toughest challenges. We offer full-stack AI and analytics services and solutions to help businesses achieve tangible outcomes and value at scale. We are on a mission to push the boundaries of what AI and analytics can do to help enterprises navigate uncertainty and move forward decisively. Our purpose is to provide certainty to shape a better tomorrow. As we expand our footprint, we are seeking a talented and experienced Partner Marketing Specialist (for Databricks P&A BU) within the Partnership & Alliances team to help grow our mindshare and market share. **Role Brief** As the Partner Marketing Specialist, you are expected to work closely with the BU Heads, Client Partners, Sales Leaders, Domain Vertical Leaders, GTM and Marcom teams (incl. Content Writers & Designers). You will have to collaborate with these cross functional teams to help drive growth by touching each stage of the customer lifecycle acquisition, nurturing, and expansion. **To be successful in this role you should possess:** - Hands-on experience in creating case studies (named & anonymous), brochures, flyers, demo videos, whitepapers etc. to promote the same, internally (within the organization) and externally (public domain) - To publish and update stakeholders (internal & partner) on our new wins, milestones achieved, partnership progress etc. for credibility building & adoption - Ability to put together and lead comprehensive joint partner marketing plan to augment mindshare and market share across all the type of customer arenas - Strong interpersonal and presentation skills to work in collaboration with stakeholders to get their buy-in on the proposed GTM initiatives - Ability to strategize, build, and execute integrated campaigns focused for new lead / opportunity generation - Hands on experience in planning and executing P&A led GTM initiatives through various channels such as content marketing, campaigns, digital marketing (incl. social), email, webinars, events / conferences, Account based marketing (ABM) etc. - Knowledge on how to measure, monitor, and report campaign metrics (like lead volumes, pipeline additions ($ USD), meetings booked, business conversions, engagement rates, awareness created etc.) to stakeholders on a regular basis - Skills to implement lead nurturing strategies with the aim to increase RoI from the GTM campaigns launched **Must haves:** - Masters degree in marketing (preferred) - Experience: 6 to 8 years of experience in B2B tech marketing, partner marketing, or content marketing roles - Industry Knowledge: A good understanding of the enterprise B2B tech space, cloud partners (Hyperscalers), and Data & AI landscape - Content Excellence: Exceptional writing, articulation, narrative, and proofreading skills with a keen eye for detail, along with a proven portfolio of B2B content E.g. - (blogs, whitepapers, brochures, case studies etc.) - Strong project management skills with attention to detail and the ability to manage multiple stakeholders & priorities