Senior Demand Generation Associate

Job description

**Role & responsibilities** A day in life: - Own the complete lead generation & management process from lead capture to follow-up and tracking them through the entire sales cycle - Coordinate with the prospects and the frontend team to set up business meetings/calls. Further, briefing the frontend team about the prospect after conducting secondary research and collating relevant information. - Engage in dialogue to understand client requirements and expectations - Work collaboratively with Sales Team and obtain feedback on the quality of MQLs generated from marketing campaigns - Track full-funnel lead metrics and provide recommendations: program and campaign investments based on conversion rates - Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to leadership - Drive data capture and management. Provide regular database health checks, cleansing, and augmentation - Partner closely with product marketing and campaign management teams to ensure proper messaging, timing and execution of one-off and ongoing campaigns across email and web personalization - Use the latest in account-based marketing technology to run multi-channel campaigns targeting Innovaccers largest customers - Knowledge of Sales funnel and pipeline structure - Should be comfortable working in the US shift timings of 5:30 PM to 2 AM. **Role & responsibilities** **Preferred candidate profile** - Experience in generating leads through cold calling, emailing in the US market - Experience range: 1 to 7 yrs. - Strong communication and interpersonal skills - Proven track record of meeting or exceeding sales targets - Ability to work independently and as part of a team - Proficiency in using CRM software and other sales tools