Senior Digital Marketing Specialist

Job description

Own LinkedIn Ads end-to-end and drive measurable pipeline for B2B enterprise services. This is an execution-heavy role. You have to optimize, report, and coordinate with sales. **Key Responsibilities** ● Plan, launch, and optimize LinkedIn Ads (Lead Gen, Website Visits, ABM-style campaigns). ● Own campaign performance metrics, including CTR, CPL, MQL quality, and SQL conversion. ● Build and test audiences using targeting tactics such as job titles, industries, accounts, and retargeting. ● Coordinate with design and content teams to build ad collaterals using direct inputs from SMEs and Vertical Heads. ● Coordinate daily with the Outbound/Cold Calling team to ensure lead follow-up and meeting setup. ● Update and maintain HubSpot: ○ Upload leads, tag sources, fix data hygiene issues ○ Track MQL → SQL movement ● Run continuous A/B testing on creatives, copy, and landing pages. ● Share weekly performance reports with clear insights (what worked, what didn’t, what to change). ● Work closely with content and design teams to brief ads that actually convert. **Must-Have Skills** ● 3–5 years of B2B LinkedIn Ads experience (non-negotiable). ● Hands-on HubSpot experience (not just viewing dashboards). ● Strong understanding of enterprise lead quality, not vanity metrics. ● Comfortable working with sales/outbound teams. ● Data-driven, but practical, and should know when to kill bad campaigns fast. **Good to Have** ● Exposure to ABM campaigns ● Experience in analytics, AI, SaaS, or enterprise services ● Basic understanding of GA4 and landing page optimization