Senior Digital Product Manager

Job description

About this role: Wells Fargo is seeking a Senior Digital Product Manager. **In this role, you will:** • Lead or participate in variety of complex functions within the digital environment • Contribute to large-scale planning related to the execution of the digital strategy • Review and analyze complex content strategy/creation, customer experience, analytics/research or product management that require an in-depth evaluation of variable factors • Independently resolve complex issues • Lead team to meet project deliverables while leveraging solid understanding of digital initiatives, policies, procedures and/or compliance requirements • Collaborate and consult with peers, colleagues and mid-level managers to resolve issues and achieve goals • Potentially lead projects, teams or provide direction to junior staff on less complex digital initiatives **Required Qualifications:** • 4+ years of digital product management experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education **Desired Qualifications:** • 4+ years of relevant experience in Wholesale/ Commercial Banking digital banking, product management, activation strategy, or related roles • Prior experience in activation strategy, digital product strategy or client lifecycle management within Wholesale Banking or Corporate Investment Banking or Funded Fintech. • Deep understanding of products and journeys, such as payments, liquidity, lending, onboarding, and servicing • Demonstrated experience working across multiple product journeys, influencing outcomes without direct product ownership. • Proven ability to translate data and qualitative insights into activation strategies and product recommendations. • Strong strategic problemsolving skills with the ability to operate effectively in ambiguous, crossfunctional environments. • Experience influencing product or business decisions through structured thinking and evidencebased storytelling. • Strong communication skills, including the ability to engage with senior leaders and peers **Job Expectations:** • Lead and shape digital activation strategies for wholesale and institutional banking clients across key journeys such as onboarding, payments, lending, liquidity, and servicing. • Partner closely with Digital Product Managers across multiple journeys to identify adoption gaps and influence journeylevel priorities. • Partner closely with Servicing, Sales, or Digital Readiness leads to identify gaps in client awareness or education to design activation campaigns or update support tools to drive digital adoption • Analyze client behavior, usage patterns and servicing touchpoints to improve digital enrollment, active usage and selfservice adoption. • Apply strong understanding of commercial and institutional banking client workflows to ensure activation strategies are practical and scalable. • Translate insights into clear recommendations and action plans that inform product roadmaps and prioritization. • Define and track meaningful activation success measures (e.g., usage, selfservice uptake, reduction in manual or service interactions). • Collaborate crossfunctionally with product, operations, servicing, and experience teams to deliver cohesive activation outcomes. • Communicate activation insights, progress, and recommendations effectively to senior stakeholders.