Senior Director - B2B Marketing

Job description

**Senior Director – B2B Marketing** Reporting to: Head of Marketing | Location: Bengaluru **The Role** Own B2B marketing across Delhivery's services towards SME and Enterprise businesses. You'll work as a peer to the Brand Lead (who owns the mother brand and creative) and the Growth Lead — your focus is entirely on driving pipeline, adoption, and revenue through campaigns, ABM, events, and field programs. You'll sit alongside business heads across multiple P&Ls and translate their commercial goals into marketing that moves numbers. **What You'll Own** - **Demand generation & ABM** for SME and Enterprise segments, in close partnership with sales - **Performance marketing** — LinkedIn, programmatic, search — with CAC and pipeline contribution targets - **Events & field marketing** — owned roundtables, CXO forums, industry presence - **GTM programs** for new service launches across verticals (Express, PTL, Cross-Border, Supply Chain) - **Stakeholder management** with SVP-level business heads; aligning marketing to commercial priorities - **Team & agency management** — build a lean, high-output internal team and agency roster **Ideal Background** - 10–14 years in B2B marketing; SD/VP experience - Has marketed to **Indian SMEs or Enterprises** — this is non-negotiable - Preferred industries: payment gateways, B2B SaaS (India GTM), fintech infrastructure, telecom - Proven ABM, field marketing, and events experience — not just brand campaigns - Comfortable working alongside strong operators; credibility earned through outcomes, not decks - MBA preferred **Probably not the right fit if:** your background is primarily consumer, agency-side, or brand/creative.