Senior Executive – BTL Marketing

Job description

**Position Title: Executive / Senior Executive – BTL Marketing** **Department: Marketing** **Industry Preference: Diagnostic / Healthcare** **Education: Any Graduate** **About Us:** **Redcliffe Labs is India's fastest growing omnichannel Pan India diagnostics service provider having its services in 220+ cities through a network of 80+ owned advanced labs and 2000+ Collection Centres powered by home sample collection across India. We are on a mission to provide quality healthcare services at affordable rates making diagnostics easily accessible and convenient to one and all.** **Role Summary** **The Executive / Senior Executive – BTL Marketing will be responsible for executing high-impact on-ground marketing activities to drive brand visibility, lead generation, and walk-ins. The role focuses on planning and** **executing BTL campaigns such as society camps, mall activations, exhibitions, RWAs, pharmacy onboarding, and other community-level initiatives.** **Key Responsibilities** **BTL Planning & Execution** **·      Plan and execute on-ground BTL marketing activities across assigned locations** **·      Conduct society camps, health check-up camps, RWA activations, mall exhibitions, joggers’ park activities, and other local outreach programs** **·      Execute leaflet distribution, canopy activities, and promotional drives to increase brand awarenessBTL** **Camps & Activations** **·      Coordinate end-to-end execution of health camps including permissions, setup, staffing, and reporting** **·      Ensure effective on-ground presence and engagement during camps and activations** **·      Support weekend and Sunday camps as per business requirements** **·      On-ground Marketing & Partnerships Work on DSA and pharmacy onboarding initiatives under the BTL model** **·      Coordinate with sales, operations, and channel partners for smooth execution** **·      Build strong local-level relationships to enhance outreach effectiveness.** **Channel & Partnership** **·      Work on DSA activities and pharmacy onboarding under the BTL marketing model** **·      Coordinate with sales, operations, and channel teams for smooth execution of activities** **·      Build and maintain strong local relationships to enhance outreach effectiveness** **Brand Visibility & Compliance** **·      Ensure correct placement and usage of branding materials at all activity locations** **·      Maintain consistency in brand communication and visual identity across all touchpoints** **Reporting & Coordination** **·      Maintain daily and weekly reports on BTL activities** **·      Track performance of campaigns and share actionable insights** **·      Coordinate with internal teams and vendors for timely execution** **Skills & Competencies** **·      Strong doctor networking capability** **·      Deep diagnostic industry knowledge** **·      Strong planning and strategy-building skills** **·      Leadership of large teams and distributed sales force** **·      Analytical and data-driven decision-making** **·      Excellent negotiation and relationship management** **·      Problem solving and conflict resolution** **Key Deliverables** **·      Timely and effective execution of BTL and on-ground marketing activities** **·      Successful planning and execution of society camps, RWAs, mall exhibitions, and health camps** **·      Improved brand visibility and local market penetration** **·      Increased lead generation and walk-ins through BTL initiatives** **·      Accurate and timely reporting of all marketing activities** **Preferred Profile (Freshers)** **·      Fresh graduates with an interest in Marketing, BTL Marketing, or Field Marketing.** **·      Internship, project, volunteer, or college event experience in promotions, activations, exhibitions, campaigns, or marketing events will be an added advantage.** **·      Willingness to work in a field-based, on-ground marketing role and travel as required.** **·      Strong communication and interpersonal skills.** **·      Presentable personality with a positive attitude and eagerness to learn.** **·      Ability to coordinate with teams and engage effectively with customers and stakeholders.** **·      Self-motivated, energetic, and capable of handling on-ground execution activities.**