Senior Executive - Entertainment, Digital Agency Partnerships

Job description

* Job SummaryJioStar is seeking a dynamic, growth-oriented professional for Agency Partnerships across North India to manage strategic relationships within the WPP agency ecosystem. This role requires a strong understanding of the digital advertising landscape, OTT and CTV ecosystems, content monetization, agency trading models, and evolving market dynamics. The incumbent will be responsible for driving agency-led revenue growth through strategic partnerships, annual trading agreements, innovative content solutions, and market expansion initiatives while positioning JioStar as the preferred growth partner for agencies and advertisers. * Key Responsibilities Agency Relationship Management • Own and manage relationships with key agency partners across North India within the WPP agency set. • Build and nurture strong relationships with agency leadership, planning teams, investment teams, and trading stakeholders. • Drive long-term strategic partnerships through consultative engagement and solution-led selling. • Act as a trusted advisor to agencies by providing market insights, audience intelligence, and platform capabilities. Revenue Ownership & Business Growth • Own and deliver revenue targets across assigned agency portfolios. • Lead annual trading negotiations, incentive agreements, volume deals (VDs), and commercial partnerships. • Identify and drive upsell and cross-sell opportunities across OTT, CTV, Impact Properties, Sponsorships, and Performance Marketing solutions. • Unlock new business opportunities from advertisers and brands through agency networks. • Develop and execute growth plans to maximize revenue and market share. Content Monetization & Strategic Initiatives • Drive monetization of premium content through sponsorships, branded integrations, and custom advertising solutions. • Create innovative commercial packages around marquee properties, festive opportunities, and new platform initiatives. • Partner with internal teams to develop and pitch advanced advertising solutions, audience-led offerings, and engagement-focused formats. • Contribute to strategic go-to-market initiatives that enhance advertiser value and drive business growth. Agency Enablement & Thought Leadership • Conduct workshops, roadshows, and training sessions for agency partners on content offerings, audience targeting, measurement capabilities, and emerging advertising solutions. • Position JioStar as a strategic growth partner through consultative planning support and market-leading insights. • Drive adoption of new advertising products, measurement frameworks, and innovative media solutions. Market Intelligence & Strategic Insights • Monitor industry trends, competitive activity, agency structures, and advertiser behavior to identify growth opportunities. • Provide actionable market intelligence and strategic recommendations to internal stakeholders. • Support the development of monetization strategies and GTM plans through data-driven insights. Cross-Functional Collaboration • Collaborate closely with Sales, Strategy, Brand Solutions, Product, Measurement, and Ad Operations teams. • Ensure seamless execution of campaigns, sponsorships, and strategic partnerships. • Align internal stakeholders on pricing, inventory availability, execution timelines, and campaign delivery. * Skills & Attributes for success Strong understanding of: • Digital branding and performance marketing ecosystems • OTT and CTV advertising solutions • Media planning and buying processes • Audience targeting, measurement, and attribution solutions • Managing and growing strategic agency relationships. • Negotiating annual trading agreements, volume deals, and incentive structures. • Driving revenue growth and acquiring new advertisers through agency ecosystems. • Excellent stakeholder management, negotiation, and presentation skills. • Strong commercial acumen with a solution-oriented mindset. • Ability to influence senior decision-makers and build long-term partnerships. • Strategic thinker with a growth-focused approach and strong execution capabilities. • Content-led monetization, sponsorship sales, and custom brand solutions. * Preferred Education & Experience • 2-5 years of experience in Digital Media, OTT, AdTech, Media Sales, or Agency Partnership roles. • Experience with leading digital publishers, OTT platforms, media networks, or AdTech organizations. • Exposure to advanced measurement, attribution, and analytics frameworks. • Strong network and relationships within the agency ecosystem across North India. • Demonstrated ability to drive strategic partnerships and business growth in a fast-paced media environment. * About Us ​​Perched firmly at the nucleus of spellbinding content and innovative technology, Jiostar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.