Senior Executive – Marketing Collateral & Agency Management

Job description

**Job Purpose** The Senior Executive acts as the **bridge between internal category heads and external creative agencies** , ensuring marketing materials are delivered with precision, creativity, and speed. This role owns the **end-to-end lifecycle of collateral development** —from gathering technical inputs to delivering polished sample kits and digital assets that meet brand standards and drive commercial impact. **Key Responsibilities** - Agency & Stakeholder Management - Briefing Excellence: Convert complex technical inputs from Category Heads into clear, actionable creative briefs that agencies can execute seamlessly. - Project Tracking: Monitor timelines, milestones, and deliverables for brochures, flyers, and digital assets; proactively flag risks and drive resolution. - Content Synthesis: Review technical product data, distill key features, and translate them into compelling marketing copy and visuals that resonate with target audiences. - Stakeholder Alignment: Facilitate regular check-ins with internal teams and agencies to ensure expectations are met and feedback loops are efficient. - Collateral & Sample Kit Ownership - Development Oversight: Lead the design and production of physical sample kits, including material sourcing, box design, and layout optimization. - Quality Control: Audit collaterals to ensure compliance with brand guidelines, technical accuracy, and category-specific requirements. - Inventory & Distribution: Maintain version control, track stock levels, and coordinate timely distribution of materials to sales teams across regions. - Innovation: Introduce new formats or presentation styles to enhance the impact of sample kits and marketing materials. - Quick-Turn Design Support - Direct Execution: Handle urgent design modifications such as pricing updates, text edits, or layout adjustments without agency dependency. - Mockup Creation: Build rough digital mockups to visualize concepts, enabling faster decision-making before final agency rendering. - Agility: Balance speed with accuracy, ensuring quick-turn deliverables maintain brand consistency. **Skills & Competencies** - Project Management: Strong organizational skills to juggle multiple projects and deadlines. - Design Literacy: Ability to make basic design edits and understand creative workflows. - Communication: Skilled in translating technical jargon into marketing-friendly language. - Attention to Detail: Rigorous quality control to ensure flawless execution. - Collaboration: Ability to work across internal teams and external partners with diplomacy and clarity. **Performance Indicators (KPIs)** - Timeliness: % of projects delivered on or before deadline. - Accuracy: Error rate in collateral content and design. - Stakeholder Satisfaction: Feedback scores from Category Heads and agencies. - Efficiency: Reduction in turnaround time for quick edits and mockups. - Impact: Sales team adoption and usage of sample kits and collaterals.