Senior Executive, Martech & Data

Job description

**Position Summary** We are seeking a detail-oriented and analytical **Senior Executive** to support the implementation, management, and optimization of our marketing technology ecosystem. The role is responsible for ensuring seamless execution of marketing campaigns through technology, maintaining data quality, enabling automation, and delivering actionable insights that improve marketing performance. As an individual contributor, you will work closely with Marketing, Sales, Product, and Technology teams to ensure our marketing platforms, customer data, and reporting infrastructure operate efficiently. **Key Responsibilities** **Marketing Technology Management** - Manage and maintain the organization's marketing technology stack. - Configure, monitor, and optimize marketing automation workflows. - Support campaign execution across multiple digital channels. - Coordinate with internal stakeholders and technology vendors for platform enhancements and issue resolution. - Evaluate and recommend improvements to existing Martech processes and tools. **Data Management & Analytics** - Ensure accuracy, consistency, and integrity of marketing data across platforms. - Maintain customer and campaign databases with appropriate governance standards. - Build and maintain dashboards and reports to track marketing performance. - Analyze campaign data to identify trends, opportunities, and areas for optimization. - Support segmentation, audience creation, and data enrichment initiatives. **Campaign Operations** - Execute marketing campaigns using automation platforms. - Monitor campaign performance and troubleshoot delivery issues. - Perform QA checks before campaign launches. - Track KPIs including lead generation, engagement, conversions, and ROI. **Process Improvement** - Identify opportunities to automate repetitive marketing operations. - Develop documentation, SOPs, and best practices for Martech processes. - Collaborate with cross-functional teams to improve operational efficiency. - Stay current with emerging Martech tools, AI capabilities, and industry best practices. **Required Qualifications**. - 2-3 years of experience in Marketing Technology, Marketing Operations, CRM, or Data Analytics. - Experience working with marketing automation and CRM platforms. - Strong understanding of marketing data structures and campaign operations. - Excellent analytical and problem-solving skills. - Strong communication and stakeholder management abilities. **Preferred Skills** - Experience with CRM platforms such as Salesforce, HubSpot, Microsoft Dynamics, or Zoho. - Experience with marketing automation platforms such as HubSpot, Marketo, Pardot, Salesforce Marketing Cloud, or similar. - Working knowledge of SQL, Excel, Power BI, Tableau, or Looker Studio. - Familiarity with customer segmentation, attribution, and marketing analytics. - Exposure to APIs, integrations, and customer data platforms (CDPs). - Understanding of AI-enabled marketing workflows and automation tools is an advantage. **Key Performance Indicators (KPIs)** - Accuracy and quality of marketing data. - Timely execution of marketing campaigns. - Marketing automation efficiency and adoption. - Dashboard accuracy and reporting turnaround time. - Campaign delivery success rate. - Process automation and operational improvements implemented. - Platform uptime and issue resolution effectiveness. **Core Competencies** - Analytical thinking - Attention to detail - Data-driven decision making - Ownership and accountability - Collaboration - Continuous learning - Process orientation