Senior Executive - Sales Analytics & Support

Job description

**Role & responsibilities** - Analyze primary and secondary sales data to generate actionable insights for improving sales performance and distribution efficiency. - Prepare and publish daily, weekly, and monthly sales dashboards, MIS reports, and business performance trackers. - Monitor distributor performance, stock levels, fill rates, inventory ageing, and replenishment to ensure uninterrupted product availability. - Support sales teams with demand forecasting, sales planning, target tracking, and business review presentations. - Coordinate with Sales, Supply Chain, Finance, and IT teams to resolve operational issues related to orders, billing, and distribution. - Maintain and validate data in SFA, DMS, ERP, and reporting systems, ensuring accuracy and timely updates. - Identify sales trends, market opportunities, and business gaps through data analysis and recommend corrective actions. - Develop automated reports and analytical models using Excel, Power BI, or similar BI tools to improve decision-making. - Ensure timely closure of distributor claims, sales incentives, commercial reports, and compliance-related documentation. - Drive process improvements, standardization, and automation initiatives to enhance sales operations and reporting efficiency. **Preferred candidate profile** - Graduate in Commerce, Business Administration, Engineering, or Statistics; MBA preferred. - 3 to 6 years of experience in Sales Analytics, Sales Operations, Distribution Planning, or Commercial Support in FMCG, Consumer Goods, or Apparel industries. - Strong understanding of distributor management, primary and secondary sales, inventory planning, and sales reporting. - Advanced proficiency in Microsoft Excel (Pivot Tables, Power Query, Power Pivot, Lookups) and Power BI; knowledge of SAP, DMS, or SFA systems is preferred. - Excellent analytical, problem-solving, and stakeholder management skills with the ability to interpret complex business data. - Detail-oriented, proactive, and capable of managing multiple priorities in a fast-paced sales environment.